PPC BLOG - CREATIVE MARKETING

Johnny English Reborn Home Entertainment Update

Johnny English Home Entertainment

After launching the brilliant Johnny English Reborn Spy Academy earlier in the year, we have now launched an updated version in order to promote the Home Entertainment release of the film.

Featuring a redesigned hub and an update to the most popular Mental Agility Game which now includes a fun new observation level; the site contains everything a trainee spy could need.

Johnny English Reborn Home Ent
Have a look at the update here to see if you can beat your previous score.

The update has launched to English speaking territories and will be rolling out to other territories soon.

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Interactive Roundup 2011

Interactive 2011

It’s been another exciting year for the PPC Interactive department. Working on a huge variety of titles in both film and gaming we are very proud of what we’ve created this year and eagerly looking forward to the year ahead. Read on to see some of our highlights of the year…

Starting at the very beginning of the year we released the age gate trailer for Paramount’s No Strings Attached. Fully embeddable and sharable, viewers can share the trailer with their friends through all their favourite social networks. more…

Shortly after this for the release of animated comedy Hop, we created a fun, obstacle-based platform game where the player controls E.B. the rabbit. Following on from this we worked closely with Golden Gekko to develop the Bunny Beat app, which is available for iPhone, iPad and Android. more…

Next again for Paramount we created Rango: Welcome to Dirt. This fun app allows the user to create a completely customisable scene by selecting backgrounds, characters and objects which can then be saved and shared as a wallpaper. more…

Continue reading “Interactive Roundup 2011” »

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The Hive

hive home

The Hive website is now live! The site developed for Lupus films’ animated children’s TV series contains a wealth of content for fans of the tv show to enjoy including printables, games, clips and an explore section where users can explore the hive’s own Ant Hill Stores.

hive explore

Games include Bee gardener, Bee Colourful and Bee Musical are sure to keep fans of the show entertained. Continue reading “The Hive” »

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TinTin Live The Adventure

For Paramount’s latest release The Adventures of TinTin: The Secret of the Unicorn, we have created Tin Tin, Live The Adventure. A hub containing a complete fan kit for fans of TinTin new and old.

tintin live the adventure
Consisting of 12 comic book style panels the site allows the user to access all content any TinTin fan would want including behind the scenes videos, character biographies, actor interviews and viral applications such as, A-Curse-A-Day, listing over 200 of Captain Haddock’s famous curses, and Secret Message Maker allowing users to bring the world of TinTin into their twitter activity by using morse code as a secret twitter communicator with their friends. Continue reading “TinTin Live The Adventure” »

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FDA Autumn Cinema Interactive Trailer

FDA Autumn Cinema

As we wave goodbye to Summer, it’s easy to tell from the plummeting temperatures that we are most definitely in the midst of Autumn.

What better way to spend a drizzly Autumnal afternoon than at the cinema? To celebrate this both the Interactive and Production teams have joined forces to create the FDA Autumn Cinema Interactive Trailer.

Continue reading “FDA Autumn Cinema Interactive Trailer” »

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Footloose Dance Tutorial Widget

footloosewidget

For the release of Footloose this week we have created the Tutorial Dance Widget.

Using footage of Kenny Wormald the tutorial teaches you all the moves from the iconic film.

The user can easily navigate through the different sections of the dance watching each section as many times as needed and then recapping the moves Kenny has demonstrated. So even a dance novice will have no excuse not to cutloose with this widget.

Continue reading “Footloose Dance Tutorial Widget” »

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Johnny English Reborn – Spy Academy

For our first opportunity to work with Working Title we have created a multi language Spy Academy for the forthcoming title ‘Johnny English Reborn’.

The Spy Academy allows users to put their skills to the ultimate test in order to train as a MI7 agent just like Johnny English.

Spy Academy

The hub contains a complete fan kit including games, training videos and downloadable content.

Each game is designed to test an essential spy skill; including Endurance, Mental Agility, Aviation and the soon to be launched Espionage. Continue reading “Johnny English Reborn – Spy Academy” »

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Super 8 – Listening to Lillian

Recently we have had the pleasure of working with Paramount Pictures International for Super 8 to create the Listening to Lillian App. Over the last few months scripts have been written and recorded to produce seamless imitation Police and Army audio.

Super8

Using this the user can listen into intriguing radio conversations occurring in Lillian alongside the beautiful score of the film.

By tuning into the AM radio simultaneously you can listen to both radios for a bespoke atmospheric and immersive experience. The app is completely sharable and embeddable. It is also integrated with Twitter so users can share their experiences and discoveries.

The live version is online now here: http://www.listeningtolillian.com/

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Bridesmaids Facebook Tab

For the release of Universal’s Bridesmaids we have created the Bridesmaids Facebook Tab.

Bridesmaids facebook Tab

Continue reading “Bridesmaids Facebook Tab” »

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Duke Nukem – Hall of Hotness

For the release of the highly anticipated game Duke Nukem Forever we have created “Duke’s Hall of Hotness”

Sitting within the Duke Nukem hub, http://www.boob-tube.eu/ along with other existing Duke Nukem applications, in the “Hall of Hotness” users are able to upload their picture to the gallery. When in the gallery users can browse through all the images and rate them as ‘hot’

hall of hotness

Whilst utilising the desktop upload feature, users can also connect to their Facebook account to select their hottest picture.

Response to the app has been overwhelming with hundreds of pictures being uploaded within days of its launch. Since its launch, a little over a week ago, the app has had 92,000 visits and 2 million page views with the highest amount of visits in a day peaking at 30, 000.

As well as knowing that your photo has been rated as ‘hot’ – the photo with the highest rating will also win a once in a lifetime trip to the location of the game and the original city of Sin – Las Vegas!

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