What better way for Rushmore to start the New Year than to work on the biggest software launch the UK has ever seen?

We were very excited to team up with Activision in producing a series of marketing materials for their launch of Call of Duty: Black Ops with went on to sell 1.4million copies on its first day of sales.

As well as having generated pre-launch A/V we were also invited to film the launch event at Battersea Power station, which featured a live European head to head between selected gamers. The event attracted a number of celebrities and our newswrap of the evening was edited over night and distributed across a multitude of media channels to ensure that the video was available as a news item the following morning. You can see our footage by clicking on the link below: