Rushmore were thrilled to work with Capcom once again on the international TV campaign for their latest release “Lost Planet 2″.

The campaign consisted of numerous edits which were localised for on-screen graphics and trafficked for broadcast worldwide. We also produced several edits for use online and broadcast video on demand. To see the spot we produced for Germany, click on the video below:

We have once again teamed up with Capcom to promote another of their New Year releases. This time round we have been working on the January 2010 release of Dark Void.

The brief was to create an engaging online mini-game that actively encouraged users to grab the game and share it through various social networks. At the time of the brief we felt that we needed something that had a bit of stand out amongst the wide range of online games available whilst still creating a game that educated on some of the key features of Dark Void Itself.

In answer to this we created JETPACK ATTACK – a 2D flyer/shooter, where you can not only play as Will to fight your way through the void, but you can also create your own game using a simple game building tool featured on jetpackattack.com.

Continue reading “Dark Void presents… Jetpack Attack” »

Though we’re trying to maintain our composure, we’re over the moon to be nominated for the New Media Age Effectiveness Awards 2009, for Capcom Europe’s ‘Become Street Fighter‘ interactive online game.

Every year the NMAs recognise innovative companies who exemplify usability, accessability and excellence in developing and promoting new media across the UK. Past winners have included Paul McCartney, Carling and Viagogo. We had a tonne of fun working on ‘Become Street Fighter’, which allows you to morph your face onto your favourite characters and produce a video of you fighting against other characters to share with your friends. We worked with 15secondTV, and got to live up to our childhood dreams of working with the Street Fighter franchise. Check out the game at www.becomestreetfighter.com

Due to the success of the international campaign for this title, Rushmore were asked to create idents for a UK sponsorship campaign that aired on Channel 5, as well as editing broadcast television commercials for the UK and Germany.

The sponsorship campaign was of particular interest to us as the timeline was very tight and due to the frequency that the idents would air, we wanted to provide CapCom with mulitple options so as not to bore the viewer. In the end, we delivered a total of 18 idents for the client, the majority being 5″ break bumpers that focused on each of the main in-game characters. You can see two of the finished bumpers below:

It may seem like we haven’t been working on anything apart from Watchmen recently but there have a been a number of other projects keeping the studio very busy. One that has got all of us excited is a viral application for, yes, Street Fighter IV.

Capcom has resurrected the classic franchise and we have been lucky to have the opportunity to work with them to create Become Street Fighter! The site is designed to capture the attention of the original franchise fan base whilst draw the imagination of new, younger game players online.

Continue reading…

We were asked by Capcom to produce a 30″ Australian TV spot and 20″ cinema trailers for France and Spain as part a multi territory campaign for the new Street Fighter game. The HD game footage was captured in-house and was offlined in Final Cut. The final online and grading was done on Smoke before being output to film. Using our in-house audio facilities, the spot was finished with a 5.1 surround mix.

It was a mean feat but we did it. Give us a short deadline and we will still come back with an exceptional site. We had four weeks to turnaround the new international site for MotoGP (out October 24th) – and that includes seven local language versions and a full screen embeddable trailer too.

This stunning channel takeover for Capcom Europe’s DEVIL MAY CRY 4 went live on Gamespot UK this morning. This is just one of 18 different placements served across 12 different carriers as part of the UK and German online advertising campaigns created and serviced by PPC. Stunning creative, exemplary production values and delivery ahead of the relevant creative deadlines make this a campaign we can be very proud of.

After the very popular first Akrid Attack game, we return with Akrid Attack 2 in time for the release of Lost Planet on other formats.

This time in the form of a top down shooter, in a world where even standing still will sap your health, you must be quick to collect all the power packs and avoid getting gunned down in the process.

Retro style Akrid Attack game for Capcom’s Lost Planet. Stomp across the frozen wastes and blast those alien baddies!