Innovation being the key to success, Rushmore are very excited to have worked with FilmFlex on the new idents for their barker channel. The over arching creative combines cutting edge light art, captured with long exposures, to ‘draw’ vibrant animations in the air and illustrate a series of visuals. This playful use of light against a darkened back drop is very evocative of a movie theatre, but given a contemporary twist.

The effect results in some charming visuals that really stand out and go a long way to help communicate what the FilmFlex brand stands for. The first round of idents have gone to air with more to follow in the coming months. You can see the results below: