The anticipation surrounding Avatar has definitely been one of the main talking points this year. Luckily for us here at PPC, Fox International gave us the opportunity to be involved in introducing James Cameron’s vision of Pandora.

To coincide with the release of the full online trailer, we created an interactive experience that allowed the user to learn more about this new world whilst viewing the trailer.

Continue reading “Avatar – The Interactive Trailer Experience” »

If you are regular readers then you probably know we have another blog called Silverscreen where we detail all our virtual goings-on in PlayStation Home.  We have just kicked off a campaign for the Home Entertainment release of XMO: WOLVERINE and thought it worth a cross-post here as we are particularly proud of the virtual merchandise we have created, namely virtual Adamantium.

Continue reading “Wolverine lands in PlayStation Home” »

Remember spending hours making a mix tape on a C90 cassette to send to a special someone? It became a rite of passage for music lovers across the world left defunct by the growth of CDs and digital music, until now.

To support the international release of 500 Days of Summer, we have created a Mix Tape maker application, where visitors can put together their perfect mix tape; choose their tracks, design and decorate the sleeve and label; and then send it to one person or all their friends through email, Twitter or social networks like Facebook, Myspace or Bebo.

In the film Tom and Summer kick start their 500 days together after a shared love for The Smiths and music becomes a prominent theme throughout the film so we wanted to offer a way for music lovers to engage with the film and its great soundtrack online.

Online mix tapes have been done before, but due to complicated licensing issues most have been shut down as they failed to comply with international copyright laws.  We came across a new company called imeem which has international deals in place and a platform which allowed us to offer exactly what we wanted. We were able to tap into its database and music catalogue to provide a new experience for music and film lovers to share their love of music online.

Our lead designer has blogged his thoughts for anyone wanting further insight into this project.

For the long-awaited cinema release of ‘Dragonball Evolution’ we were asked to develop a gaming experience that allowed audiences to learn the film’s signature move – the KameHameHa. As always Fox International was looking for something a little out of the ordinary so we developed an online training game playable on both PC and the Nintendo Wii.

Continue reading…

The MIRRORS website was one of the most technically advanced we have developed and one of the first to feature AS3 coding. Following the film’s premise, the website showed users their reflection (realised through a webcam) but with a sinister twist – it could kill them…

As a user enters the site their webcam stream (or uploaded photo) appears as if inside a mirror. The user can then apply and records horrific visual and audio effects to themselves in real-time. Their short horror movie then appears to friends when they accept an invitation to view the site. So be warned neither the movie, the trailer, the website or the users creations are for the feint hearted.

We made The Killer App to promote Fox’s movie Hitman. Become a hitman, read the brief, scope your target and take your shot.

This was an ambitious project using real footage, for the various missions, captured in multiple locations and composited into the game. It was a rewarding chance for the team to feature many of our own, in cameo roles ranging from mafiosos and guerilla terroristas, to innocent bystanders.