Johnson’s commissioned us to produce a series of idents for their sponsorship of “Dannii Minogue:Style Queen” on ITV2.

The idents are being used to promote their Baby Pink range and Johnson’s were keen for us to convey the message that, whilst the products are primarily for babies, they are equally as beneficial for use by adults.

The brand and the programme strand both have a female bias and the idents are reflective of the young mums target audience. Click on the videos below to see some of the final idents:

In a second campaign with Johnson’s, we also produced a series of idents for their sponsorship of the new E4 comedy “Accidentally on Purpose”.

The programme centres around a succesful woman who falls pregnant after a liason with a younger man in her office. The idents play on this set-up and we used stock photography to convey the messaging that, whilst accidents can happen, Johnson’s body lotion and face cream are a soothing constant in everyone’s lives.

Click on the videos below to see some of the final idents:

Throughout 2008, MTV in association with Clean and Clear held under-18s nights in clubs around the country. We were commissioned to film these events and produce 4×30″ TV spots and 3×60″ virals to promote upcoming nights as well as review those which had already taken place. We also produced 24 idents for Clean and Clear’s sponsorship of “My Super Sweet Sixteen” on MTV. The brief was to capture real-life best friends talking about their friendship to produce a series of 5″, 10″ and 15″ idents which we achieved by picking girls out of the crowd and filming them within the venue.