Carrying on our long running relationship with Kao Brands, Rushmore were excited to create the new Frizz Ease UK TV spot, part of the wider Frizz Ease campaign we kicked off earlier this year.

Rushmore created the spots using existing US materials in our Smoke suite, modelling all the UK pack shots in 3D for a luxuriously realistic effect. Topped off with a beautiful voice over from Anastasia Griffith, the final spot proves a great platform for John Frieda’s signature product.

You can view the spot below:

In September 2008, Kao Brands approached Rushmore to work on the launch of their new beauty product, Jergens Naturals. Of course, we enthusiastically said yes!

Having built up a successful relationship over the years with Kao, it was decided that Rushmore would produce the majority of the UK commercial rather than re-versioning the US spot. Whilst we were initially brought on board as a post-production house only, as the project developed we were given the opportunity to have creative input and really develop the commercial for the UK market. This was done through a live action shoot on 35mm film to achieve a premium and natural feel to the product packshots.

The music was composed especially for the commercial, breathing both life and freshness into the spot which was voiced by Cat Deeley, giving it a real a British edge. You can see the finished commercial below:

Rushmore have enjoyed a highly successful working relationship with John Frieda for over 7 years, producing both UK and international TV spots for a full range of their products. We also regularly re-version many of their American TV spots to ensure that they are compliant with the UK market.