Rushmore were excited to work with Revlon on a TV spot for their revolutionary new lip product, Colorstay Ultimate Liquid Lipstick. The spot was part of a much larger launch campaign comprising both print and web and starring Revlon’s newest face, Jennifer Connelly.

The campaign saw us create a 20” UK TV spot using existing US materials. The first spot was tagged for Boots, the exclusive retailer of the product for the first three weeks of the campaign. After this time a 20” generic commercial replaced Boots as the product was introduced to further retailers. You can view the Boots spot below:

Having completed a successful campaign with Revlon for their Custom Creations foundation at the end of 2008, Rushmore were asked to create a 20″ TV spot for a new Revlon product, the revolutionary Beyond Natural foundation.

The footage for the spot, featuring Jessica Alba, was shot in the US and due to different aspect ratios in the two territories, we were required to re-format this. Rather than zooming in on the images, we extended the frame size so as to avoid losing any footage within the final spot.