ppcgroup

Here at PPC Interactive, we’ve just put together a new, mind-blowing fan kit for Paramount’s GI Joe: Rise of the Cobra. This, our all-encompassing fan site, allows you to ally with either Joe or Cobra through a variety of creative content; create profile pics, get skins for Twitter, Myspace and Bebo, quiz yourself on Joe trivia, access downloads for your desktop, sign up to news alerts, and embed a variety of personalised applications into your social network, blog or website. Phew!

Be sure to catch GI Joe: Rise of the Cobra in cinemas 7 August

Universal and PPC Interactive are pleased to present Bank Raids, the online game which challenges you to match John Dillinger for criminal ambition, by recruiting gang members, knocking over banks and accumulating weapons, money and fast cars on your way to becoming Public Enemy No. 1.

Using Facebook Connect, users can integrate their Facebook accounts into game-play — log in, save your progress and recruit your friends to your gang. When you finish playing, you can automatically post updates to Facebook and Twitter, sharing exploits as your notoriety rises, including how many banks you’ve robbed and how much money you’ve stolen. We’re also one of the first companies to incorporate Facebook Connect into the wide and wonderful world of social gaming.

Facebook Connect shows significant potential for film marketing as it enables us to enhance a game like Bank Raids for Facebook users without the need to create a separate Facebook application.

For more info, Mashable wrote a particularly great piece about Bank Raids earlier this month.

Public Enemies opens internationally 1st July 2009

Presenting the promo video for our latest augmented reality initiative - We Are Autobots:

Also great to see this and our work on Star Trek making prime time news in Portugal:

Both projects were very exacting, especially given that each was put together and deployed in around four weeks.  Ultimately we had a lot of fun with them though, and we’re already talking about what’s next.

We’re incredibly excited about Transformers: Revenge of the Fallen, so much so that we built this massive mothership of Transformers content for users to access and share across the social web!

Paramount Pictures International and The Picture Production Company have launched a new Transformers website ‘Choose Your Side’ – a fan site in which invites visitors to make the age old choice between good and evil, expressing their allegiance to either Autobots or Decepticons, through a variety of creative and compelling content including site skins for Twitter, Myspace and Bebo, desktop downloads and a profile pic creator. The ‘transmitter’ and ‘banner builder’ are two personalised applications that you can embed on your social network, blog or site to log in to all the newest info on the film and its happenings.

Which side will you choose? …

Though we’re trying to maintain our composure, we’re over the moon to be nominated for the New Media Age Effectiveness Awards 2009, for Capcom Europe’s ‘Become Street Fighter‘ interactive online game.

Every year the NMAs recognise innovative companies who exemplify usability, accessability and excellence in developing and promoting new media across the UK. Past winners have included Paul McCartney, Carling and Viagogo. We had a tonne of fun working on ‘Become Street Fighter’, which allows you to morph your face onto your favourite characters and produce a video of you fighting against other characters to share with your friends. We worked with 15secondTV, and got to live up to our childhood dreams of working with the Street Fighter franchise. Check out the game at www.becomestreetfighter.com

With Star Trek docking today in cinemas worldwide, I figured it’s time for a round-up of our work on the international online campaign.

EXPERIENCE THE ENTERPRISE

Of everything we’ve put together for Star Trek, probably the stand-out piece of work is this augmented reality version of the Starship Enterprise:

From the official press release:

Visitors to www.experience-the-enterprise.com have the opportunity to take an extensive five minute tour of the Enterprise, including testing the ship’s weapons systems, impulse engines and warp drive.

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For Paramount’s quintessential ‘bromance’ I Love You, Man, we’ve launched an activity called ‘Market My Mate‘ which lets users create a personalised LA billboard advertising photos of friends in a variety of poses and outfits (James Bond looks quite cool indeed), add slogans, send to mates via email, set as your background image, design business cards, and embed in your social networking profile or blog. See it all at www.marketmymate.com

Also be sure to check out ‘Market My Mate’ via the I Love You, Man Facebook application.

Having had the pleasure of working on its theatrical release back in November, we recently found ourselves developing online interactive content for Yes Man (Warner Brothers) in the form of a nifty bulletin board which appeared in the film. Displaying leaflets for many of the activities Carl leans to say yes to in the Yes Man, we invite you to follow Carl’s YEScapade and learn to fly, play guitar, and dance, in our mini-games. All of these can be grabbed for your social network profile, blog or website. Play at www.learntosayyes.com if you fancy a break!

Or if it’s inspiration you’re after, a Terrency Bundley flyer will take you to his self-help site, www.terrencebundley.com, where the impetus behind Carl’s transformation can be found!

Continuing on from our post on Saturday, here is a round-up of our adventures in Sydney over the past few days….

It was great Paramount gave us creative freedom to try something never done before. As mentioned they allowed us to send two bloggers over to Sydney, gave us access to the red carpet and allowed us to ask crowd-sourced questions through Twitter and then stream everything we could shoot onto the web through a relatively unknown up and coming video blogging community. 

So on Saturday evening, we jetted off to Oz to meet up with Kosso, the founder of video community, Phreadz, with the hope getting to interview JJ Abrams, Chris Pine, Zachary Quinto and the rest of the fresh young crew of the Starship Enterprise. We also had a team running things from London, ensuring we got the best outreach of the campaign on Twitter and amongst the Star Trek community.

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We’re going to be spending the next few days bringing live interactive coverage of the STAR TREK global premiere to fans all over the world using social media including Twitter, Ustream, Flickr and Phreadz.

The premiere is taking place on Tuesday April 7th at the Sydney Opera House. We will have a team of bloggers using the latest mobile technology to bring the event to life online, with a fan-submitted Q&A at the press junket and a live webcast from the heart of the red carpet.

Fans are invited to submit questions for film-makers including director JJ Abrams and cast members Eric Bana, Chris Pine and Zachary Quinto via Twitter using an #asktrek hashtag.

Continue reading…