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We worked with New York-based Control Group on the design and build of this application for the International release of SCOTT PILGRIM vs THE WORLD. Full press release below…

LONDON, 29 July 2010 – Get ready to take part in a battle of epic epicness.  On 29 July 2010, Universal Pictures International is launching Scott Pilgrim Roulette, a new interactive web-cam game based on the infamous Chat Roulette craze, it was announced today.  The game takes excitement a level up for Universal’s “Scott Pilgrim vs. the World,” from writer/director/producer Edgar Wright, before the action-comedy launches in UK cinemas on August 27 2010.
Scott Pilgrim Roulette will pair you with a random challenger and thrust you into a heroic one-on-one interactive game of 8-bit virtual tennis – in true retro arcade style.  Using a web-cam, the game employs facial recognition technology that tracks the position of each user’s head and determines the movements of the player’s tennis bat.  The winner is the first to successfully score 10 points against his or her opponent. There’s also a single player version for those wanting to hone their skills.

Scott Pilgrim Roulette has been developed by The Picture Production Company (London) and Control Group (New York).

Join the fun at:
www.scottpilgrimroulette.com

About the Film

Meet charming and jobless Scott Pilgrim (Michael Cera).  A bass guitarist for garage band Sex Bob-omb, the 22-year-old has just met the girl of his dreams…literally.  The only catch to winning Ramona Flowers (Mary Elizabeth Winstead)?  Her seven evil exes are coming to kill him.  Genre-smashing filmmaker Edgar Wright (“Hot Fuzz,” “Shaun of the Dead”) tells the amazing story of one romantic slacker’s quest to power up with love in “Scott Pilgrim vs. the World.”

Scott Pilgrim has never had a problem getting a girlfriend.  It’s getting rid of them that proves difficult.  From the girl who kicked his heart’s ass—and now is back in town—to the teenage distraction he’s trying to shake when Ramona rollerblades into his world, love hasn’t been easy.  He soon discovers, however, his new crush has the most unusual baggage of all: a nefarious league of exes controls her love life and will do whatever it takes to eliminate him as a suitor.

As Scott gets closer to Ramona, he must face an increasingly vicious rogues’ gallery from her past—from infamous skateboarders to vegan rock stars and fearsome identical twins.  And if he hopes to win his true love, he must vanquish them all before it really is game over.

The launch is being supported by an international online advertising campaign, with activity on YouTube, Facebook and Twitter.

http://www.scottpilgrimthemovie.co.uk/

http://www.facebook.com/ScottPilgrim

Universal Pictures UK releases Scott Pilgrim vs. the World in cinemas on Wednesday 27 August 2010.

ELEMENT ACADEMY

INTERACTIVE TRAILER

PLAYSTATION HOME

From our Silverscreen blog….

Playstation has just released a new promo video, made by us here at PPC, to support the launch of the new Home Square (SCEE region). Combining both reality and virtual reality, it takes the viewer on a journey from a dull grey urban landscape to the rich, beautiful and exhilarating experience found in Playstation Home.

The video is embeddable so please feel free to blog and share with friends.

Following the success of the IRON MAN 2 Interactive trailer, we have now pushed live our second itrailer for Paramount, this time for the new SHREK film.

This time round, as well as allowing users to jump into the world of Shrek and explore backstory, character info and synopses through hotspots within the trailer, we have added a further interactive element through the ability to play flash mini-games within the trailer.

Once again, as the trailer is fully embeddable on blogs and websites as well as being playable within Facebook, it provides a compelling application for both user and host as it is packed full with editorial goodness, giving bloggers a real reason to embed.

Following the teaser sites that launched earlier this year, the full only campaigns are in full swing for two of NamcoBandai biggest titles of the year, ENSLAVED: ODYSSEY TO THE WEST and SPLATTERHOUSE.

To coincide with the E3 conference last week in LA, we launched the full official sites for the above two titles. Both are built on a mix Read the rest of this entry »

Even though 2009 was very busy, it has been over a year since we last produced a campaign of this scale. Our work on WATCHMEN involved multiple elements, many interlinked, helping us to deliver an impressive campaign for Paramount Pictures International that has since been recognised by The Webbys.

As IRON MAN 2 hits cinemas around the world, we can now again sit back and digest all that we have accomplished. It’s been one hell of a ride – offering our first grabbable and sharable Augmented Reality experience, a game-changing embeddable interactive trailer and possibly the coolest thing to ever happen in Playstation Home (Joystiq said it, not us).

Read on for the full breakdown…

Read the rest of this entry »

As regular readers will know, we run a dedicated blog for our virtual world activity called Silverscreen and try to keep content separate across the two blogs. However sometimes we do something that is just too darn cool to keep contained to one.

Here is re-post of an announcement that went out on Silverscreen yesterday and has since been picked up by every major gaming blog this morning (links at the end).

Now this is definitely coolest thing we have yet to do in Playstation Home.

On Thursday Paramount Pictures International and AUDI AG will be launching a brand new Iron Man mini-game located in the Audi Space. As the first in-world game ever made for a film in Home, this is definitely worth your time to visit!

You will have the chance to throw on the Iron Man suit and pilot your way through a tricky skyscraper obstacle course, picking up arc reactors and dodging the mines to power your way onto the leaderboard.

If you make the leaderboard, then do your best to stay on it; the Top 10 scorers (when the game closes at the end of June 2010) will be rewarded with an Iron Man suit to keep. Do you have the raw talent – or sheer dedication – to prove that you have what it takes to wear the Iron Man suit?

To wet your appetites, check out the video below

Full info – IAmIronMan2.com/Home

Further coverage:

Kotaku
Playstation EU Blog
Edge Online
Joystiq
PS3News
AlphaZone4
CVG
VideoGamer

It seems a distant memory now, but it still lives in our hearts as one of the most ambitious online campaigns we have ever put together here at PPC.

And what better recognition than to yesterday receive word that our WATCHMEN campaign has been listed as an Official Honoree for the Online Campaigns category at The Webbys this year.

Not much beats a Webby, except maybe a BAFTA. But we already have one of those.

Anyone not familiar with the campaign can see our full our write up we posted this time last year.

Needless to say, we were pretty chuffed to see ‘We Are Autobots’ make the Metro before Christmas. But we are absolutely STOKED to see it featured on Sky News.

See the clip below (we feature about the four minute mark)

Or watch the abridged clip here…

To support the international release of Up In The Air, the third film by Jason Reitman, we created a portable online quiz, based around the main character of the movie, Ryan Bingham.

The quiz takes you goes through a series of questions that relate to Ryan Bingham’s many philosophies on life. You are able to see how you compare to Ryan’s personality and then how compatible you are with your friends, using the power of Facebook Connect.

The application also featured five video clips from the film which were edited by PPC Film, and together formed an engaging and successful personality quiz.

Before Christmas we began work on a particularly challenging project for Paramount to promote Peter Jackson’s The Lovely Bones.

Without giving away any aspects of the plot, the film presents the viewer with a magical place between heaven and earth known as The In Between. Jackon’s vision includes awe-inspiring vistas of the In Between and we wanted to promote these whilst also asking the public to suggest their own vision of the In Between through the submission of user-generated content.

How it works

The site, Experience The In Between, features a number of breath-taking images from the In Between. However upon closer inspection, each one is in fact a user-generated ‘photo-mosaic’, made up of thousands of individual photos uploaded by people from all over the world, to show the memories they would hope to find in their own personal In Between.

Photos can be uploaded from your desktop, or through your Facebook or Flickr account. For anyone who doesn’t have a photo to submit, we have worked with Flickr to integrate its API so anyone can submit a photo from Flickr’s Creative Commons pool.

As more photos get uploaded, more of the vista will be revealed. And after three weeks and thousands of images added, the experience is really enjoyable for all.

Well that’s now two award nominations in as many days!

[From Silverscreen]

Alphazone4 is ending 2009 with the Alphazone4 Playstation Home Awards. The site has been influential in drumming up support in the UK for Playstation Home and it is great to see them recognise and reward the people behind the scenes.

We Are Autobots, the Augmented Reality app we put together for the theatrical promotion of Transformers: Revenge of the Fallen has picked up a gong for ‘Best Web Based Augmented Reality App’.

Winning the Readers Choice Awards, run by website Augmented Planet, is a great recognition for our work in AR and is also a kick-ass end to the year.

Next up, The Webbys. Bring on 2010.

[UPDATED 22.12.09] - D&AD has featured We Are Autobots as one of this year’s leading AR campaigns in this morning’s Metro newspaper including a few trusty words from our very own Dan Light.  Click on the image below to read on…

We have once again teamed up with Capcom to promote another of their New Year releases. This time round we have been working on the January 2010 release of Dark Void.

The brief was to create an engaging online mini-game that actively encouraged users to grab the game and share it through various social networks. At the time of the brief we felt that we needed something that had a bit of stand out amongst the wide range of online games available whilst still creating a game that educated on some of the key features of Dark Void Itself.

In answer to this we created JETPACK ATTACK – a 2D flyer/shooter, where you can not only play as Will to fight your way through the void, but you can also create your own game using a simple game building tool featured on jetpackattack.com.

Read the rest of this entry »