AN EPIC BATTLE OF ROULETTE IS ABOUT TO BEGIN…
We worked with New York-based Control Group on the design and build of this application for the International release of SCOTT PILGRIM vs THE WORLD. Full press release below…
LONDON, 29 July 2010 – Get ready to take part in a battle of epic epicness. On 29 July 2010, Universal Pictures International is launching Scott Pilgrim Roulette, a new interactive web-cam game based on the infamous Chat Roulette craze, it was announced today. The game takes excitement a level up for Universal’s “Scott Pilgrim vs. the World,” from writer/director/producer Edgar Wright, before the action-comedy launches in UK cinemas on August 27 2010.
Scott Pilgrim Roulette will pair you with a random challenger and thrust you into a heroic one-on-one interactive game of 8-bit virtual tennis – in true retro arcade style. Using a web-cam, the game employs facial recognition technology that tracks the position of each user’s head and determines the movements of the player’s tennis bat. The winner is the first to successfully score 10 points against his or her opponent. There’s also a single player version for those wanting to hone their skills.Scott Pilgrim Roulette has been developed by The Picture Production Company (London) and Control Group (New York).
Join the fun at:
www.scottpilgrimroulette.comAbout the Film
Meet charming and jobless Scott Pilgrim (Michael Cera). A bass guitarist for garage band Sex Bob-omb, the 22-year-old has just met the girl of his dreams…literally. The only catch to winning Ramona Flowers (Mary Elizabeth Winstead)? Her seven evil exes are coming to kill him. Genre-smashing filmmaker Edgar Wright (“Hot Fuzz,” “Shaun of the Dead”) tells the amazing story of one romantic slacker’s quest to power up with love in “Scott Pilgrim vs. the World.”
Scott Pilgrim has never had a problem getting a girlfriend. It’s getting rid of them that proves difficult. From the girl who kicked his heart’s ass—and now is back in town—to the teenage distraction he’s trying to shake when Ramona rollerblades into his world, love hasn’t been easy. He soon discovers, however, his new crush has the most unusual baggage of all: a nefarious league of exes controls her love life and will do whatever it takes to eliminate him as a suitor.
As Scott gets closer to Ramona, he must face an increasingly vicious rogues’ gallery from her past—from infamous skateboarders to vegan rock stars and fearsome identical twins. And if he hopes to win his true love, he must vanquish them all before it really is game over.
The launch is being supported by an international online advertising campaign, with activity on YouTube, Facebook and Twitter.
http://www.scottpilgrimthemovie.co.uk/
http://www.facebook.com/ScottPilgrim
Universal Pictures UK releases Scott Pilgrim vs. the World in cinemas on Wednesday 27 August 2010.












