Playstation has just released a new promo video, made by us here at PPC, to support the launch of the new Home Square (SCEE region). Combining both reality and virtual reality, it takes the viewer on a journey from a dull grey urban landscape to the rich, beautiful and exhilarating experience found in Playstation Home.
The video is embeddable so please feel free to blog and share with friends.
It seems a distant memory now, but it still lives in our hearts as one of the most ambitious online campaigns we have ever put together here at PPC.
And what better recognition than to yesterday receive word that our WATCHMEN campaign has been listed as an Official Honoree for the Online Campaigns category at The Webbys this year.
Not much beats a Webby, except maybe a BAFTA. But we already have one of those.
Alphazone4 is ending 2009 with the Alphazone4 Playstation Home Awards. The site has been influential in drumming up support in the UK for Playstation Home and it is great to see them recognise and reward the people behind the scenes.
We are thrilled to be shortlisted in the Best Home Developer category so if you have a spare few minutes, get over to Alphazone4 and log a quick vote for us!.
Christmas is fast approaching but that doesn’t mean things are slowing down here. We are always in need of kick-ass (and we mean kick-ass) freelancers so if you fancy working on interactive campaigns for some of next year’s biggest film and game titles then drop us a line via the contact us link.
With Star Trek docking today in cinemas worldwide, I figured it’s time for a round-up of our work on the international online campaign.
EXPERIENCE THE ENTERPRISE
Of everything we’ve put together for Star Trek, probably the stand-out piece of work is this augmented reality version of the Starship Enterprise:
From the official press release:
Visitors to www.experience-the-enterprise.com have the opportunity to take an extensive five minute tour of the Enterprise, including testing the ship’s weapons systems, impulse engines and warp drive.
Cult children’s entertainment characters Pinky & Perky are this week back on TV after a 25 year sabbatical. And PPC was at the heart of it.
Four years ago our CEO Steve O’Pray, along with a group of fellow investors, set up Pinky & Perky Enterprises after acquiring all IP and licensing rights to the characters. Working alongside Lupus Films Ltd, various departments within PPC, including Interactive, came together to bring the classic characters back to life. After three years of development the original PPC production debuted on CBBC last week, beating all other kid’s channels in its timeslot. We were proud to carry out all creative development, post-production as well as the online presence.
Alongside the website, which will be expanded over the coming months, we also build an online game, PowerPig, which has also been picked up by the BBC and is currently housed nicely on the CBBC website.
(Special thanks to our own Pinky & Perky, Henry and Donut, for all their hard work!)
This is the first of five mini-games produced to promote WANTED, starring James McAvoy, Angelina Jolie and Morgan Freeman, available to grab from our Wanted: Fraternity microsite.
PPC has a strong tradition of identifying online trends and bleeding edge social media and harnessing these as powerful tools in the interactive marketing process. Our work on the release of the new Indiana Jones movie was no exception – as well as creating the official international widget for the movie we also travelled to Cannes to meet the film-makers and conduct a ground-breaking online Q&A through Seesmic, and popular and influential video blogging community.
We took questions both from journalists and from community members and put them to the film-makers. Their responses were made available both through Seesmic’s public timeline and serviced to other online outlets as exclusive video content:
As well as generating coverage through various maisntream outlets in the key markets this initiative generated a huge amount of coverage on some of the world’s foremost blogs, including (in no particular order): Scobleizer – Tech geek blogger Technorati authority: 5,864
This coverage reflects the many different opinions and reactions the event triggered, mirroring the reception of the film itself. That said, the cumulative effect of receiving coverage on so many powerfully influential blogs was to drive anticipation of the movie across a significant (and, istelf, highly influential) audience. Direct feedback within the Seesmic community showed strong appreciation of the fact that the film-makers had taken a progressive approach to reaching out to and talking to the fans directly in the course of marketing the film.
Hello. We are PPC Interactive. We create online and interactive marketing campaigns for films, games and brands. We help them harness and communicate with the ever - growing social web.
This blog chronicles our work. Let us know what you think. Join the conversation. Read more...
Hiring: Looking for a graduate / junior interactive producer to work across our film/game accounts in Soho. Pls Retweet!
04:25:47 PM September 01, 2010 from TweetDeck
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