We worked with New York-based Control Group on the design and build of this application for the International release of SCOTT PILGRIM vs THE WORLD. Full press release below…

LONDON, 29 July 2010 – Get ready to take part in a battle of epic epicness.  On 29 July 2010, Universal Pictures International is launching Scott Pilgrim Roulette, a new interactive web-cam game based on the infamous Chat Roulette craze, it was announced today.  The game takes excitement a level up for Universal’s “Scott Pilgrim vs. the World,” from writer/director/producer Edgar Wright, before the action-comedy launches in UK cinemas on August 27 2010.
Scott Pilgrim Roulette will pair you with a random challenger and thrust you into a heroic one-on-one interactive game of 8-bit virtual tennis – in true retro arcade style.  Using a web-cam, the game employs facial recognition technology that tracks the position of each user’s head and determines the movements of the player’s tennis bat.  The winner is the first to successfully score 10 points against his or her opponent. There’s also a single player version for those wanting to hone their skills.

Scott Pilgrim Roulette has been developed by The Picture Production Company (London) and Control Group (New York).

Join the fun at:
www.scottpilgrimroulette.com

About the Film

Meet charming and jobless Scott Pilgrim (Michael Cera).  A bass guitarist for garage band Sex Bob-omb, the 22-year-old has just met the girl of his dreams…literally.  The only catch to winning Ramona Flowers (Mary Elizabeth Winstead)?  Her seven evil exes are coming to kill him.  Genre-smashing filmmaker Edgar Wright (“Hot Fuzz,” “Shaun of the Dead”) tells the amazing story of one romantic slacker’s quest to power up with love in “Scott Pilgrim vs. the World.”

Scott Pilgrim has never had a problem getting a girlfriend.  It’s getting rid of them that proves difficult.  From the girl who kicked his heart’s ass—and now is back in town—to the teenage distraction he’s trying to shake when Ramona rollerblades into his world, love hasn’t been easy.  He soon discovers, however, his new crush has the most unusual baggage of all: a nefarious league of exes controls her love life and will do whatever it takes to eliminate him as a suitor.

As Scott gets closer to Ramona, he must face an increasingly vicious rogues’ gallery from her past—from infamous skateboarders to vegan rock stars and fearsome identical twins.  And if he hopes to win his true love, he must vanquish them all before it really is game over.

The launch is being supported by an international online advertising campaign, with activity on YouTube, Facebook and Twitter.

http://www.scottpilgrimthemovie.co.uk/

http://www.facebook.com/ScottPilgrim

Universal Pictures UK releases Scott Pilgrim vs. the World in cinemas on Wednesday 27 August 2010.

ELEMENT ACADEMY

INTERACTIVE TRAILER

PLAYSTATION HOME

Playstation has just released a new promo video, made by us here at PPC, to support the launch of the new Home Square (SCEE region). Combining both reality and virtual reality, it takes the viewer on a journey from a dull grey urban landscape to the rich, beautiful and exhilarating experience found in Playstation Home.

The video is embeddable so please feel free to blog and share with friends.

Following the success of the IRON MAN 2 Interactive trailer, we have now pushed live our second itrailer for Paramount, this time for the new SHREK film.

This time round, as well as allowing users to jump into the world of Shrek and explore backstory, character info and synopses through hotspots within the trailer, we have added a further interactive element through the ability to play flash mini-games within the trailer.

Once again, as the trailer is fully embeddable on blogs and websites as well as being playable within Facebook, it provides a compelling application for both user and host as it is packed full with editorial goodness, giving bloggers a real reason to embed.

Following the teaser sites that launched earlier this year, the full only campaigns are in full swing for two of NamcoBandai biggest titles of the year, ENSLAVED: ODYSSEY TO THE WEST and SPLATTERHOUSE.

To coincide with the E3 conference last week in LA, we launched the full official sites for the above two titles. Both are built on a mix of Flash and HTML and will become a hub for the online campaigns, including a number of forthcoming applications we currently have in development.

The sites also include feeds from the social media campaigns already in action, with PPC managing the community of Facebook and Twitter for ENSLAVED. If you use either platform please check them out as there are a number of assets exclusive to these channels and plenty of links to read up on what other people are saying about the games across the social web.

Splatterhouse was recently at the Golden Gods awards in London, sponsoring the ‘Metal as F**k’ Award. See a few clips and some new footage from the show and game below.

Even though 2009 was very busy, it has been over a year since we last produced a campaign of this scale. Our work on WATCHMEN involved multiple elements, many interlinked, helping us to deliver an impressive campaign for Paramount Pictures International that has since been recognised by The Webbys.

As IRON MAN 2 hits cinemas around the world, we can now again sit back and digest all that we have accomplished. It’s been one hell of a ride – offering our first grabbable and sharable Augmented Reality experience, a game-changing embeddable interactive trailer and possibly the coolest thing to ever happen in Playstation Home (Joystiq said it, not us).

Read on for the full breakdown…

Our contribution to Stark Expo

Early in the planning stages we learnt of Stark Expo, a viral destination site planned by the Paramount domestic team, a website to support an event within the narrative of the film. To broaden the international reach of this destination site we created three videos which appeared to be promotional videos from three of Stark Industries’ subsidiary companies, all attending the Expo. Along with a corporate website for each (Accutech / Cordco / Fujikawa), the videos detailed how each company was using Stark technology to promote ‘Better Living Through Technology’.

Through seeding (by Rubber Republic) the videos became the talk of film circles online with people analysing and scrutinising them in minute detail.

Interactive Trailer

We have dabbled with interactive trailers before and there are a variety of executions available but we feel we have hit the nail on the head with our approach – a fully embeddable interactive experience that works on websites, blogs and even right in the Facebook news feed. The interaction figures have been phenomenal to say the least, here is just a small glimpse at the user comments we have seen across the social web.

Augmented Reality

We Are Autobots was our favourite AR app we created last year, but there was something missing – allowing the user to take a piece of the action away with to share with friends. We have rectified this with I Am Iron Man, a 3-part AR experience that allows you to record yourself as Iron Man, to download and do with as you please. We have seen all sorts of videos online, here is YouTube blogger Blunty3000 reviewing Iron Man 2, as Iron Man himself.

Playstation Home

What better way to conclude the campaign by launching our most ambitious virtual world initiative to date. It was all made possible through Audi (and its virtual world agency VeeMee) who is one of the global partners on the film. Audi already has a unique space in Home, an environment that sadly requires more time and resource that is often allowed for film promotions. However we were able to use this space to build the first ever film-based mini-game in Playstation Home. See the trailer we cut to promote it below.

We were also planned to run another virtual world Q&A with Jon Favreau but a certain volcano choosing to remind the world it was still very much awake scuppered those plans.

Campaigns like this put an agency through its paces through long nights and hard deadlines but what we have to show for it at the end more than makes up for it. The interactions recorded so far have surpassed all our expectations which continues to show if you build it (and with the right activation strategy in place), they will come.

Here is re-post of an announcement that went out on Silverscreen yesterday and has since been picked up by every major gaming blog this morning (links at the end).

Now this is definitely coolest thing we have yet to do in Playstation Home.

On Thursday Paramount Pictures International and AUDI AG will be launching a brand new Iron Man mini-game located in the Audi Space. As the first in-world game ever made for a film in Home, this is definitely worth your time to visit!

You will have the chance to throw on the Iron Man suit and pilot your way through a tricky skyscraper obstacle course, picking up arc reactors and dodging the mines to power your way onto the leaderboard.

If you make the leaderboard, then do your best to stay on it; the Top 10 scorers (when the game closes at the end of June 2010) will be rewarded with an Iron Man suit to keep. Do you have the raw talent – or sheer dedication – to prove that you have what it takes to wear the Iron Man suit?

To wet your appetites, check out the video below

Full info – IAmIronMan2.com/Home

Further coverage:

Kotaku
Playstation EU Blog
Edge Online
Joystiq
PS3News
AlphaZone4
CVG
VideoGamer

It seems a distant memory now, but it still lives in our hearts as one of the most ambitious online campaigns we have ever put together here at PPC.

And what better recognition than to yesterday receive word that our WATCHMEN campaign has been listed as an Official Honoree for the Online Campaigns category at The Webbys this year.

Not much beats a Webby, except maybe a BAFTA. But we already have one of those.

Anyone not familiar with the campaign can see our full our write up we posted this time last year.

See the clip below (we feature about the four minute mark)

Or watch the abridged clip here…