ppcgroup

The anticipation surrounding Avatar has definitely been one of the main talking points this year. Luckily for us here at PPC, Fox International gave us the opportunity to be involved in introducing James Cameron’s vision of Pandora.

To coincide with the release of the full online trailer, we created an interactive experience that allowed the user to learn more about this new world whilst viewing the trailer.

Essentially as the trailer plays out more and more information becomes available for you to access. Each hotspot contains written descriptions, additional imagery/diagrams and in many cases 360 degree 3D models. To enhance the experience further, the navigation closely reflects the interface design used within the film itself.

The Avatar interactive trailer experience has now stretched far and wide and we have an updated version with more artwork, stills and 3D models.

View the interactive trailer at http://www.theppcpresents.com/avatar3d/