ppcgroup

The domestic and international online campaign for the DVD release of HARRY POTTER AND THE HALF BLOOD PRINCE has involved our entire studio at one time or another over the last six months and has been one of our most ambitious projects to date.

In total we ended up creating five microsites for an integrated global campaign, ranging from a couple of fun and sticky games through to an application that put you in a Harry Potter style moving photo with Professor Slughorn and his students!

Death Eaters Duel
Lord Voldemort’s army of Death Eaters have been reunited with him and their power is growing. Duel with Malfoy, Bellatrix LeStrange and Fenrir Greyback in this online Wii game to make sure you are ready for the fight.

Perfect Potions
The sixth film sees Harry become a model Potions student thanks to the help of the Half Blood Prince. Our game tests your potions making skills and allows you to play around with the ingredients to make your own concoctions to send to your friends via email, Twitter and Facebook.

The Road to Hogwarts Fan Kit:
Access a whole array of materials to customise your online spaces, including a widget, site skins, a profile picture creator, desktop and mobile downloads, a desktop wallpaper creator and a ‘Send a Spell’ mechanic.

Magic Mischief

This simple, sticky game sees you playing as Harry! Using a variety of items from Weasley’s Wizard Wheezes you must navigate your way through the castle and out into the grounds to visit Hagrid, avoiding all obstacles and professors along the way.

Join the Slug Club!
Professor Slughorn invites you to join his ‘Slug Club’! You can upload your photo or record yourself via webcam to appear in a magical moving picture (video!) with Professor Slughorn and his ex-students.

Warner Bros. Loyalty Sweepstakes
For the U.S. market, each site we launched sat within a larger sweepstake campaign that rewarded users for their interaction with the games, videos and activities. We integrated the sites with a third party wrapper (www.roadtohogwarts.com) to tie into the Warner Bros. loyalty scheme. Each microsite was launched exclusively with a U.S. partner site for 24-48 hours before sitting within the sweepstake hub. The sites were also localised for international markets and tied into local promotions and partnerships worldwide.