ppcgroup

After a year spent gaining a reputation as veterans of virtual worlds and augmented reality, it is great to get our teeth into some new and fresh tech. Just before the year draws to a close we have got our first app onto the iPhone, to support the upcoming DVD and Blu-ray release of Paranormal Activity, one of this year’s surprise box office hits.

Available today in the iTunes App Store, ‘Paranormal Activity Locator’ enables you to take photographs of your environment, augmenting the images with evidence of any paranormal activity in your vicinity.  These photographs are recorded on a map of the surrounding area, and can be easily shared on Facebook and by email.

Paranormal Activity is the story of a middle class couple who move into a suburban house and become increasingly disturbed by a demonic presence.  Produced for just $15,000, it has already grossed more than $100million dollars globally and is being released on DVD and Blu-ray in the New Year.

We have executed some ground-breaking social gaming and augmented reality applications already this year, and hope our debut app for the iPhone will be the first of many.

iTunes App Store Link

Remember spending hours making a mix tape on a C90 cassette to send to a special someone? It became a rite of passage for music lovers across the world left defunct by the growth of CDs and digital music, until now.

To support the international release of 500 Days of Summer, we have created a Mix Tape maker application, where visitors can put together their perfect mix tape; choose their tracks, design and decorate the sleeve and label; and then send it to one person or all their friends through email, Twitter or social networks like Facebook, Myspace or Bebo.

In the film Tom and Summer kick start their 500 days together after a shared love for The Smiths and music becomes a prominent theme throughout the film so we wanted to offer a way for music lovers to engage with the film and its great soundtrack online.

Online mix tapes have been done before, but due to complicated licensing issues most have been shut down as they failed to comply with international copyright laws.  We came across a new company called imeem which has international deals in place and a platform which allowed us to offer exactly what we wanted. We were able to tap into its database and music catalogue to provide a new experience for music and film lovers to share their love of music online.

Our lead designer has blogged his thoughts for anyone wanting further insight into this project.