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As regular readers will know, we run a dedicated blog for our virtual world activity called Silverscreen and try to keep content separate across the two blogs. However sometimes we do something that is just too darn cool to keep contained to one.

Here is re-post of an announcement that went out on Silverscreen yesterday and has since been picked up by every major gaming blog this morning (links at the end).

Now this is definitely coolest thing we have yet to do in Playstation Home.

On Thursday Paramount Pictures International and AUDI AG will be launching a brand new Iron Man mini-game located in the Audi Space. As the first in-world game ever made for a film in Home, this is definitely worth your time to visit!

You will have the chance to throw on the Iron Man suit and pilot your way through a tricky skyscraper obstacle course, picking up arc reactors and dodging the mines to power your way onto the leaderboard.

If you make the leaderboard, then do your best to stay on it; the Top 10 scorers (when the game closes at the end of June 2010) will be rewarded with an Iron Man suit to keep. Do you have the raw talent – or sheer dedication – to prove that you have what it takes to wear the Iron Man suit?

To wet your appetites, check out the video below

Full info – IAmIronMan2.com/Home

Further coverage:

Kotaku
Playstation EU Blog
Edge Online
Joystiq
PS3News
AlphaZone4
CVG
VideoGamer

Needless to say, we were pretty chuffed to see ‘We Are Autobots’ make the Metro before Christmas. But we are absolutely STOKED to see it featured on Sky News.

See the clip below (we feature about the four minute mark)

Or watch the abridged clip here…

To support the international release of Up In The Air, the third film by Jason Reitman, we created a portable online quiz, based around the main character of the movie, Ryan Bingham.

The quiz takes you goes through a series of questions that relate to Ryan Bingham’s many philosophies on life. You are able to see how you compare to Ryan’s personality and then how compatible you are with your friends, using the power of Facebook Connect.

The application also featured five video clips from the film which were edited by PPC Film, and together formed an engaging and successful personality quiz.

Before Christmas we began work on a particularly challenging project for Paramount to promote Peter Jackson’s The Lovely Bones.

Without giving away any aspects of the plot, the film presents the viewer with a magical place between heaven and earth known as The In Between. Jackon’s vision includes awe-inspiring vistas of the In Between and we wanted to promote these whilst also asking the public to suggest their own vision of the In Between through the submission of user-generated content.

How it works

The site, Experience The In Between, features a number of breath-taking images from the In Between. However upon closer inspection, each one is in fact a user-generated ‘photo-mosaic’, made up of thousands of individual photos uploaded by people from all over the world, to show the memories they would hope to find in their own personal In Between.

Photos can be uploaded from your desktop, or through your Facebook or Flickr account. For anyone who doesn’t have a photo to submit, we have worked with Flickr to integrate its API so anyone can submit a photo from Flickr’s Creative Commons pool.

As more photos get uploaded, more of the vista will be revealed. And after three weeks and thousands of images added, the experience is really enjoyable for all.

Augmented Reality has certainly been a hit in 2009, ending up being a part of marketing campaigns across almost every industry. Some think it’s just a fad, they might be right. But they might be wrong too. Time will tell.

Either way we have, and will continue to have, a blast working with it.

Revolution Magazine has put together its top AR campaigns list and our ‘We Are Autobots‘ AR experience stars at number 8. Nice.

The Full List.

Strangely this did not make the Top 10.

Earlier this year we developed one of the first ‘augmented reality’ (AR) applications to be used as part of a major theatrical film marketing campaign. Experience The Enterprise used AR to deliver a virtual tour of the Starship Enterprise in the palm of your hand.

Those forward thinking guys at Paramount were so impressed with the application; they want buyers of the DVD and Blu-Ray to join the party too.

As Variety is reporting this morning, Paramount Home Entertainment’s “Star Trek” DVD and Blu-ray release is about to again boldly go where no one has gone before.

“With the packaging feature dubbed “augmented reality,” consumers will be able to hold their disc packaging in front of any standard webcam to unlock an interactive hologram on the computer screen, through which they can tour five cabins on the Enterprise, even shooting enemies from the ship’s deck.”

Users will have to log in to a website to access the feature, but they control the hologram by holding the disc packaging.

“If you took the visual cue in the package and turned your hand, then you’re turning the ship,” Paramount Home Video senior VP of brand marketing Bob Buchi said.”

We are really pleased to be working with Paramount Home Entertainment to deliver this experience and that our original application is able to have a life beyond Star Trek’s theatrical window.

Variety’s article has gone on to be picked up on some pretty substantial sites today including The Guardian,
ComingSoon, Trekmovie and i09.

Here at PPC Interactive, we’ve just put together a new, mind-blowing fan kit for Paramount’s GI Joe: Rise of the Cobra. This, our all-encompassing fan site, allows you to ally with either Joe or Cobra through a variety of creative content; create profile pics, get skins for Twitter, Myspace and Bebo, quiz yourself on Joe trivia, access downloads for your desktop, sign up to news alerts, and embed a variety of personalised applications into your social network, blog or website. Phew!

Be sure to catch GI Joe: Rise of the Cobra in cinemas 7 August

We’re incredibly excited about Transformers: Revenge of the Fallen, so much so that we built this massive mothership of Transformers content for users to access and share across the social web!

Paramount Pictures International and The Picture Production Company have launched a new Transformers website ‘Choose Your Side’ – a fan site in which invites visitors to make the age old choice between good and evil, expressing their allegiance to either Autobots or Decepticons, through a variety of creative and compelling content including site skins for Twitter, Myspace and Bebo, desktop downloads and a profile pic creator. The ‘transmitter’ and ‘banner builder’ are two personalised applications that you can embed on your social network, blog or site to log in to all the newest info on the film and its happenings.

Which side will you choose? …