Posts Tagged ‘PLAYSTATION HOME’

August 2nd, 2010

Learn the Art of Airbending, Explore The Four Nations and more!

With just two weeks until release, it seems like a good time to round up our campaign on Paramount’s forthcoming summer blockbuster, THE LAST AIRBENDER. Augmented Reality, interactive apps and virtual worlds. It’s all there.

ELEMENT ACADEMY

www.ElementAcademy.org allows users to learn the ancient bending arts featured in the film in an online academy.  Promoted by an infomercial, available to watch at (www.thelastairbendermovie.com/intl/uk/elementacademy/infomercial/) showcasing the advantages of the esoteric arts in daily life, this campaign makes use of motion tracking technology allowing users to practice their moves on their webcam, and create the effects from the movie right in their home or office.

INTERACTIVE TRAILER

The Interactive Trailer allows the user to explore the world of THE LAST AIRBENDER through hotspots within the International trailer, synopsis, character biographies and information about the four nations is all available to explore within this microsite that can be grabbed, embedded and shareable across Facebook and the social web.

PLAYSTATION HOME

Sony’s virtual world is going from strength to strength and we had the opportunity to run a promotional campaign in Home Square allowing the community to grab some limited edition LAST AIRBENDER t-shirts and also Nation flags to hang on their apartment walls (more info available on our Silverscreen blog)



May 6th, 2010

Iron Man 2 – Campaign Round-up

Even though 2009 was very busy, it has been over a year since we last produced a campaign of this scale. Our work on WATCHMEN involved multiple elements, many interlinked, helping us to deliver an impressive campaign for Paramount Pictures International that has since been recognised by The Webbys.

As IRON MAN 2 hits cinemas around the world, we can now again sit back and digest all that we have accomplished. It’s been one hell of a ride – offering our first grabbable and sharable Augmented Reality experience, a game-changing embeddable interactive trailer and possibly the coolest thing to ever happen in Playstation Home (Joystiq said it, not us).

Read on for the full breakdown…

(more…)




April 27th, 2010

[Silverscreen] Become Iron Man 2 in Playstation Home

As regular readers will know, we run a dedicated blog for our virtual world activity called Silverscreen and try to keep content separate across the two blogs. However sometimes we do something that is just too darn cool to keep contained to one.

Here is re-post of an announcement that went out on Silverscreen yesterday and has since been picked up by every major gaming blog this morning (links at the end).

Now this is definitely coolest thing we have yet to do in Playstation Home.

On Thursday Paramount Pictures International and AUDI AG will be launching a brand new Iron Man mini-game located in the Audi Space. As the first in-world game ever made for a film in Home, this is definitely worth your time to visit!

You will have the chance to throw on the Iron Man suit and pilot your way through a tricky skyscraper obstacle course, picking up arc reactors and dodging the mines to power your way onto the leaderboard.

If you make the leaderboard, then do your best to stay on it; the Top 10 scorers (when the game closes at the end of June 2010) will be rewarded with an Iron Man suit to keep. Do you have the raw talent – or sheer dedication – to prove that you have what it takes to wear the Iron Man suit?

To wet your appetites, check out the video below

Full info – IAmIronMan2.com/Home

Further coverage:

Kotaku
Playstation EU Blog
Edge Online
Joystiq
PS3News
AlphaZone4
CVG
VideoGamer




December 23rd, 2009

Another Award Nomination. This Time It’s Virtual.

Well that’s now two award nominations in as many days!

[From Silverscreen]

Alphazone4 is ending 2009 with the Alphazone4 Playstation Home Awards. The site has been influential in drumming up support in the UK for Playstation Home and it is great to see them recognise and reward the people behind the scenes.

We are thrilled to be shortlisted in the Best Home Developer category so if you have a spare few minutes, get over to Alphazone4 and log a quick vote for us!.

Cheers all!



October 12th, 2009

Wolverine lands in PlayStation Home


If you are regular readers then you probably know we have another blog called Silverscreen where we detail all our virtual goings-on in PlayStation Home.  We have just kicked off a campaign for the Home Entertainment release of XMO: WOLVERINE and thought it worth a cross-post here as we are particularly proud of the virtual merchandise we have created, namely virtual Adamantium :)

{From Silverscreen}

Following on from AVATAR day, on Friday we launched our second campaign Fox in PlayStation Home, replacing the futuristic Pandora with good old mutant Earth to promote X-MEN ORIGINS: WOLVERINE. It was one of this summer’s biggest blockbusters and is now set to hit Blu-Ray and DVD this month.

Official blurb….

From today, visitors to Home Theatre will get a sneak peek of content featured on the Blu-Ray Disc. PlayStation Home residents will also be able to download a set of Wolverine claws and trademark white vest for free, exclusively from the Threads Store. The vest, the first of its kind, will be animated with slashes healing themselves to mirror Wolverine’s special ability in the movie.

Heavily experienced in film promotion and marketing within virtual worlds and across the wider social web, PPC Group is working with both Twentieth Century Fox and Sony Computer Entertainment Europe to deliver this campaign.

Home is a 3D social gaming community that allows PlayStation®3 users to meet, chat, plan, and launch into games together. They can create their own custom avatar, decorate their personal apartment, play mini-games, shop, watch videos and attend special events.

About X-Men Origins: Wolverine

The X-Men Origins: Wolverine Blu-ray Disc is loaded with bonus material offering fans the opportunity to explore more of the Wolverine legend through commentary by director Hood and producers Lauren Shuler Donner and Ralph Winter, a conversation with Wolverine creators Stan Lee and Len Wein, deleted and alternate scenes, the most comprehensive documentary on the character to date, as well as being the studio’s first ever release featuring “Live Lookup, an interactive BD-Live technology giving fans access to up-to-date filmographies and information related to the film via IMDb. Additionally, with Ultimate X-Mode featuring four distinct viewing experiences, viewers can watch the film in a multitude of ways including Picture-in-Picture commentary from the Director’s chair; pre-visualization storyboards and other thrilling design and trivia features.



March 10th, 2009

Watchmen: The End Is Indeed Nigh.

Watchmen is in cinemas and is, with the reviews flooding in, on the tip of everyone’s tongue. Now seems like a suitable time to take a step back five months, or maybe even five years, and look back at where we have come from. This post, we hope, will provide the definitive summary of what we pitched, produced and promoted during our Watchmen campaign for Paramount Pictures International.

PPC started thinking about WATCHMEN about five years ago, when the movie was in the hands of Paul Greengrass. At the heart of what we were discussing was the idea of how we could take the ‘metanarrative’ that runs through WATCHMEN – present most explicitly in the little vignettes appearing at the end of each chapter – and realise this through a range of different media, including video, print and the web.

Continue reading…




February 17th, 2009

[FROM SILVERSCREEN] Groundbreaking Virtual World Q&A In PlayStation Home For WATCHMEN

So, we hinted at it back in December, but today we can now announce our involvement in the first virtual world filmmaker Q&A in PlayStation Home. It will be happening a week today to promote WATCHMEN. More information on the live stream coming very soon.
PARAMOUNT ANNOUNCES GROUNDBREAKING VIRTUAL WORLD Q&A IN PLAYSTATION HOME FOR WATCHMEN
London, 16 February 2009
At 4pm GMT on 23rd February, Paramount Pictures International (PPI) will be staging the first ever filmmaker Q&A to take place in the groundbreaking new virtual world PlayStation Home, promoting the international release of WATCHMEN on March 6th 2009.
An audience of ten guests – made up of journalists, bloggers and fans from around the world – will be given a unique opportunity to put questions to WATCHMEN director Zack Snyder and the graphic novel’s artist Dave Gibbons as part of this ambitious invitation-only event.
The event will be streamed live across the Internet, commencing a comprehensive WATCHMEN webcast which will include integrated film footage and a post event edit with coverage of the red carpet at the UK premiere in London’s Leicester Square.
The Q&A forms part of a broader initiative promoting WATCHMEN within PlayStation Home. This comprises opportunities to watch exclusive footage in Home’s cinema, and, from February 27th, to choose from a variety of WATCHMEN virtual merchandise including character costumes, t-shirts and even your very own Doomsday clock, from the Home store.
As a first of its kind in PlayStation Home this activity signals PPI’s continuing commitment to innovative and experimental film marketing. It is being co-ordinated by specialist film marketing agency Picture Production Company and Deluxe Corporation, who previously worked with PPI to give films including IRON MAN and TRANSFORMERS an extra dimension in virtual world Second Life.
Heath Tyldesley, Director, Interactive Marketing, Paramount Pictures International, commented: “WATCHMEN’s presence in PlayStation Home is a continuation of our commitment to using cutting edge platforms as media to bring fans and film-makers closer together and create a deeper engagement with movie audiences”.
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Download the press release and images here.