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Needless to say, we were pretty chuffed to see ‘We Are Autobots’ make the Metro before Christmas. But we are absolutely STOKED to see it featured on Sky News.

See the clip below (we feature about the four minute mark)

Or watch the abridged clip here…

With the Christmas DVD release of TRANSFORMERS: REVENGE OF THE FALLEN, STAR TREK and G.I. JOE, we have been busy developing Augmented Reality (AR) experiences for each title. As frequent readers of this blog will know, we have already produced AR content for their cinema releases so it was essential that the updated versions improved on the three very popular experiences.

TRANSFORMERS II now lets you control Optimus Prime in a battle simulation against Decepticon targets – but only after you have completed the tasks necessary to return Optimus to battle ready status. You can now see a full model of Optimus as well as examine his main weapons.

Check out the below video for a preview of the experience and check back in the next week or so for more info on the Star Trek and G.I. JOE experiences still in production.

STAR TREK has been divided into three separate AR experiences: A condensed version of the tour with emphasis on firing the weapons and Warp engines. A wonderfully simple flying game where you launch the Enterprise into the room and watch it fly around your head and a 3rd person navigation exercise where you can test your reactions as you negotiate your way through asteroids and laser fire.

G.I. JOE was always going to be a desktop fighting game – the perfect fit for a title of such palatable aggression and action sequences. As with all our Paramount AR developments we used 3D models from either the film or the official game to deliver the best possible experience. For this game the challenge is simple (even if its execution takes some practice) – choose to fight as Snake Eyes or Storm Shadow then battle your sworn enemies…

Augmented Reality encourages the users to interact with the product in a way which they previously could not. It changes the relationship consumers have with packaging; previously it could be seen as a means to an end, simply a way of protecting and delivering the product. However in using the packaging to launch official, original content we can raise the value of what is being purchased to a much higher level.

Click on any of the images above to check out the individual experiences

Presenting the promo video for our latest augmented reality initiative – We Are Autobots:

Also great to see this and our work on Star Trek making prime time news in Portugal:

Both projects were very exacting, especially given that each was put together and deployed in around four weeks.  Ultimately we had a lot of fun with them though, and we’re already talking about what’s next.

We’re incredibly excited about Transformers: Revenge of the Fallen, so much so that we built this massive mothership of Transformers content for users to access and share across the social web!

Paramount Pictures International and The Picture Production Company have launched a new Transformers website ‘Choose Your Side’ – a fan site in which invites visitors to make the age old choice between good and evil, expressing their allegiance to either Autobots or Decepticons, through a variety of creative and compelling content including site skins for Twitter, Myspace and Bebo, desktop downloads and a profile pic creator. The ‘transmitter’ and ‘banner builder’ are two personalised applications that you can embed on your social network, blog or site to log in to all the newest info on the film and its happenings.

Which side will you choose? …