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We Are Autobots, the Augmented Reality app we put together for the theatrical promotion of Transformers: Revenge of the Fallen has picked up a gong for ‘Best Web Based Augmented Reality App’.

Winning the Readers Choice Awards, run by website Augmented Planet, is a great recognition for our work in AR and is also a kick-ass end to the year.

Next up, The Webbys. Bring on 2010.

[UPDATED 22.12.09] - D&AD has featured We Are Autobots as one of this year’s leading AR campaigns in this morning’s Metro newspaper including a few trusty words from our very own Dan Light.  Click on the image below to read on…

Augmented Reality has certainly been a hit in 2009, ending up being a part of marketing campaigns across almost every industry. Some think it’s just a fad, they might be right. But they might be wrong too. Time will tell.

Either way we have, and will continue to have, a blast working with it.

Revolution Magazine has put together its top AR campaigns list and our ‘We Are Autobots‘ AR experience stars at number 8. Nice.

The Full List.

Strangely this did not make the Top 10.

Presenting the promo video for our latest augmented reality initiative – We Are Autobots:

Also great to see this and our work on Star Trek making prime time news in Portugal:

Both projects were very exacting, especially given that each was put together and deployed in around four weeks.  Ultimately we had a lot of fun with them though, and we’re already talking about what’s next.

We’re incredibly excited about Transformers: Revenge of the Fallen, so much so that we built this massive mothership of Transformers content for users to access and share across the social web!

Paramount Pictures International and The Picture Production Company have launched a new Transformers website ‘Choose Your Side’ – a fan site in which invites visitors to make the age old choice between good and evil, expressing their allegiance to either Autobots or Decepticons, through a variety of creative and compelling content including site skins for Twitter, Myspace and Bebo, desktop downloads and a profile pic creator. The ‘transmitter’ and ‘banner builder’ are two personalised applications that you can embed on your social network, blog or site to log in to all the newest info on the film and its happenings.

Which side will you choose? …