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It seems a distant memory now, but it still lives in our hearts as one of the most ambitious online campaigns we have ever put together here at PPC.

And what better recognition than to yesterday receive word that our WATCHMEN campaign has been listed as an Official Honoree for the Online Campaigns category at The Webbys this year.

Not much beats a Webby, except maybe a BAFTA. But we already have one of those.

Anyone not familiar with the campaign can see our full our write up we posted this time last year.

Watchmen is in cinemas and is, with the reviews flooding in, on the tip of everyone’s tongue. Now seems like a suitable time to take a step back five months, or maybe even five years, and look back at where we have come from. This post, we hope, will provide the definitive summary of what we pitched, produced and promoted during our Watchmen campaign for Paramount Pictures International.

PPC started thinking about WATCHMEN about five years ago, when the movie was in the hands of Paul Greengrass. At the heart of what we were discussing was the idea of how we could take the ‘metanarrative’ that runs through WATCHMEN – present most explicitly in the little vignettes appearing at the end of each chapter – and realise this through a range of different media, including video, print and the web.

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So The New Frontiersman opened last week, marking the official start to our viral campaign for WATCHMEN, on behalf of Paramount. It began with a series of photos published on Flickr, pushed through RSS to dedicated friendfeed and twitter accounts, and all aggregated on The New Frontiersman website.

The interest has been overwhelming with fans, both old and new, commenting on and engaging with our content across the social web. This particular photo has proved entertaining to many, especially on this particular blog. However, it was not until we released the first piece of video footage (an original production, written and produced by The PPC Group), a newsreel from 1970 looking back at 10 Years of Dr Manhattan, that we saw the thirst, anticipation and excitement for this movie.

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The first week of 2009 has been busier than usual. Most of us in the office expected the typical post-Christmas two-week lull, where we reflect on the year gone and the projects to come.  But a fair few were up to our eyeballs working on the build of, and a strategy for, a new viral site as part of our campaign on WATCHMEN. 

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So, this morning SCEE announced that all those PS3 owners eager to get their virtual feet into Home can do so from tomorrow.

Within the announcement are a few of the initiatives we have had up our sleeve for Watchmen in Home. We have been busy building T-shirts, avatars and even apartment Doomsday clocks, which will be available from January ahead of a very special event taking place in February.

Here’s the official blurb:

Starting with the release of the highly anticipated film, Watchmen, Paramount Pictures International will use PlayStation®Home to promote its latest films. Initially, PlayStation®Home residents will be able to view an exclusive video greeting from Watchmen Director Zack Snyder as well as the latest Watchmen trailer. A selection of virtual Watchmen merchandise e.g. T-Shirts with the smiley face logo, Doomsday clocks and character statues, will also be available in the New Year, ahead of an exclusive Q & A event where cast and filmmakers will meet selected press and competition winners fans within the Watchmen themed environment.

In the meantime, we have added a nice little exclusive introduction from Zack Snyder to the full length trailer already showing in Home. Above is a little video sneak peek of how it looks.

We are proud to be working on such an awesome film…
Here is the Watchmen widget.