Watchmen - widget

We are proud to be working on such an awesome film...

Here is the Watchmen widget

Explore The Ruins!

Another widget for Paramount, full of hidden dangers and with a haunting twist. Do you have the nerve to explore The Ruins?

The Ruins widget

Indiana Jones and the Online Video Junket

PPC has a strong tradition of identifying online trends and bleeding edge social media and harnessing these as powerful tools in the interactive marketing process. Our work on the release of the new Indiana Jones movie was no exception - as well as creating the official international widget for the movie we also travelled to Cannes to meet the film-makers and conduct a ground-breaking online Q&A through Seesmic, and popular and influential video blogging community.

We took questions both from journalists and from community members and put them to the film-makers. Their responses were made available both through Seesmic's public timeline and serviced to other online outlets as exclusive video content:












As well as generating coverage through various maisntream outlets in the key markets this initiative generated a huge amount of coverage on some of the world's foremost blogs, including (in no particular order):

Scobleizer - Tech geek blogger
Technorati authority: 5,864

Mashable! - The Social Networking Blog
Technorati authority: 11,155

Guardian Blogs - PDA: The Digital Content Blog
Technorati authority: 740

ReadWriteWeb - Web Apps, Web Technology Trends, Social Networking & Social Media
Technorati authority: 10,391

Techcrunch
Technorati authority: 22,911

Loïc Le Meur blog
Technorati authority: 1,602

Film School Rejects | Movie News, Movie Reviews and Unsolicited Attitude
Technorati authority: 1,431

NewTeeVee
Technorati authority: 1,863

Behind the Buzz - digital and interactive advertising and marketing
Technorati authority: 151

Silicon Moon
Technorati authority: 23

The Billblog
Technorati authority: 51

Techmeme

BBC dot.life

This coverage reflects the many different opinions and reactions the event triggered, mirroring the reception of the film itself. That said, the cumulative effect of receiving coverage on so many powerfully influential blogs was to drive anticipation of the movie across a significant (and, istelf, highly influential) audience. Direct feedback within the Seesmic community showed strong appreciation of the fact that the film-makers had taken a progressive approach to reaching out to and talking to the fans directly in the course of marketing the film.

Indiana Jones and the embeddable widget...

Kung Fu Panda Widget

IRON MAN in Second LIfe

We are proud to announce the release of the free IRON MAN avatar in Second Life.

We're also announcing the IRON MAN fan art competition - with L$125,000 up for grabs - set to run over the next two weeks.

For more information visit the Silverscreen blog here.

Embed with IRON MAN

The Iron Man widget homepage

Angus, Thongs teaser site & widget

Protected by Drillbit

Number One Fan

Facebook application allowing you to send creepy notes to your friends, to promote Disturbia.

Sector 7

Transformers take a massive step in to Second Life with recreation of the 'Sector 7' secret headquarters.

Following the hour-long Q&A with Michael Bay (Director), Lorenzo di Bonaventura (Producer) and members of the cast including Shia LaBeouf, Megan Fox, Josh Duhamel and Tyrese Gibson, the dedicated 'Sector 7' sim was opened to the virtual public.



Among its highlights the very popular free Bumblebee avatar.