Wanted - The Fraternity

Join the global Fraternity, and train to be a top assassin by completing the awesome games!
Check out Wanted - The Fraternity here.

The Hulkerizer

The Hulkerizer allows you to upload a picture of yourself, be morphed in to the Incredible Hulk and then appear in the video clip. Check it out at www.hulkerizer.com!

Hulk your site out!

The second of the web apps we created for Universal to promote the worldwide release of The Incredible Hulk. Check it out at www.hulkyoursiteout.com!

The choice is yours

This is the first of five mini-games produced to promote WANTED, starring James McAvoy, Angelina Jolie and Morgan Freeman, available to grab from our Wanted: Fraternity microsite.

Forgetting Sarah Marshall

Will you watch?

Our campaign for UNTRACEABLE is now nearing a frenzied conclusion, after several weeks of subversive online marketing activity culminating in Facebook's decision to shut down our KILL WITH ME page on the basis that it is "hateful", "threatening" and/or "obscene".



If it receives over 10,000 visits between now and Friday we're going to show the entire first 10 minutes of the film.

For the best overall analysis of the campaign I recommend a piece by Jemima Kiss on The Guardian's website, and we've also picked up some great coverage on METRO. It's going to be great to watch the digital footprint of this activity grow leading up to the release on Friday.

Coming just a couple of days out from release, this reinforces how important and integrated a part of the marketing mix online publicity has become.

UPDATE (01/03/2008): Collated here for posterity, here is some of the coverage we've generated leading up to the UK's opening weekend:

Consumer

• Total Film
• Guardian
• National Post
• IGN
• Yahoo!
  
• Metro
• IMDB
• AMC
• Dose
• Cinema Blend
• Splatter Films
  
• Movie Snobs
• Contact Music
• Eye for Film
  

Blogs

• Movie Marketing Madness
• AdFreak
  
• Cinematical
• globeandmail.com - Ingram 2.0
  
• Indie London
• 20/20
• Defamer
• Spout
  
• Jossip
• BuzzTracker
• fvrit
• The Bad and Ugly
• Arrow in the Head
  
• Horrorthon
• FearNet
• Emanuel Levy
  
• p2pnet
  
• allfacebook - The Unofficial Facebook Blog
• Facebook Trending
  
• Watching TV Online
  
• Peter Buick
• Lewis 360
  

Trade

• Variety
• Brand Republic
• Marketing Week
• Contagious Magazine
  
• mad.co.uk
  
• UTalkMarketing.com
• Digital Media Wire
• ITVX
  
• FilmFestivals.com

Get making babies!...

To promote the new Universal comedy Knocked Up we have made a 'Baby Creator', where you can upload a picture of yourself and parter (real or otherwise) and a composite of the two is created, often with shocking results.