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Working on behalf of Warner Bros International, Moviebeat was given the task of ensuring a brief highlights piece from the event was made available for international distribution as quickly as possible. A 90 sec edit was cut from the CCTV footage on location at the premiere and was supplied to us on digi beta at 10.00pm. The piece was then captured, encoded to a range of appropriate online formats and uploaded to Warner Bros’ US servers within 75 minutes.

As the piece was designed to appeal to an international (non English language speaking) audience it featured an absolute bear minimum of talent sound bites and no clips from the film. Moviebeat cut an alternate lengthier edit for use by its UK & US content partners, combining select CCTV footage with trailer & EPK materials and Moviebeat’s own red carpet interviews, which focused far more on the film itself as opposed to the premiere per se.

Sherlock Holmes - Exclusive World Premiere Report

Moviebeat worked closely with Raindance TV – principal organiser of The British Independent Film Awards – to create a punchy highlights piece from the event. Interviews with the nominees were conducted on the red carpet upon their arrival, and further interviews with the winners were conducted immediately after each award was presented. Key sound bites from these interviews were combined with footage from the ceremony itself to create a 3-4 min Raindance branded featurette, which was supplied to the client and also distributed to Moviebeat’s key content partners the following day.

The British Independent Film Awards - Exclusive Report

The Picture Production Company and Moviebeat worked for Paramount Pictures on the creation of assets for international online and broadcast use from the World Premiere & Royal Film Performance of “The Lovely Bones” in London.

Interviews focusing very much on the film itself (as opposed to the actual event) were conducted by a film crew on the red carpet. Select sound bites were combined with key shots from the CCTV footage and footage from the film to create a report from the event, which was edited, encoded for online use and delivered via a secure FTP site to all territories overnight.

The Lovely Bones - Exclusive world premiere report

In addition a broadcast compliant version of the edit and ten minutes of key production rushes were supplied to the US within hours of the event taking place, for domestic broadcast use.

Moviebeat & The Picture Production Company worked very closely with Frank PR and Activision on the UK launch of the hugely anticipated video game “Call Of Duty: Modern Warfare 2”.

A premiere event for the release was held at The Vue West End, Leicester Square.
Moviebeat & The Picture Production Company were asked to produce 30+ trivia slides about the games series, which were shown in rotation on screen while the audience took their seats. The slides followed the look & feel of the graphics used in the game and other marketing assets, were created & rendered in Hi Def and delivered on Blu-Ray.

Moviebeat & The Picture Production Company were also asked to create a short featurette about the history of the “Call Of Duty” series, which was introduced from the stage by the host of the event before being shown on-screen. The production involved having a crew from PPC’s LA office shoot an introduction with key personnel from Infinity Ward (creators/developers of the game) at their offices, and shooting interviews with leading UK games journalists & experts in London. Select sound bites from the interviews were combined with in-game footage and trailers to illustrate the development of the game through its various versions, culminating in a preview of the eagerly awaited “Modern Warfare 2”.

Moviebeat also had film crews on the red carpet at the premiere event, at the exclusive after show party, and at the midnight store opening of the HMV Trocadero. Footage from all three events was used to create a 4-5 min highlights featurette which was completed by 5.00 am, encoded to a range of online formats, supplied to the client, and distributed by Moviebeat to all key UK portals, and many leading entertainment & games websites.

Call of Duty Modern Warfare 2 - Launch Event

In addition a broadcast compliant version of the edit and ten minutes of key production rushes were supplied to select UK broadcasters, including C4 News and C5’s “The Gadget Show”. A revised edit and production rushes were supplied to Frank PR on digi beta for potential use by European broadcasters, and key rushes were supplied via secure FTP to Activision’s US agency for inclusion in their own highlights featurette.

Moviebeat and The Picture Production Company were able to supply Revolver Entertainment with a cost effective way to include broadcast junket interviews at the distributor’s “Dead Man Running” press junket.

The event was planned and managed by Revolver’s PR team, with Moviebeat and The Picture Production Company film crews running two interview rooms for the distributor. Broadcast and online interviews were conducted in both rooms throughout the day with various cast members and the director in attendance at different times, interviewed either individually or in pairs.
Moviebeat was also given access to talent at the event on behalf of our contractual content partners, and prepared an edit featuring highlights from the various interviews we conducted.

Dead Man Running - Exclusive interview

Moviebeat worked with Delanic Films/Anchor Bay on the online promotion of the theatrical release “Paper Heart”.

Prior to release a range of generic video content pieces – trailer, clips, online virals – were encoded and supplied to various key websites, portals, social networking sites and bloggers. Following the film’s UK premiere at The Times BFI London Film Festival a generic red carpet interview featurette was cut and distributed online, over two weeks prior to the film’s release.

Paper Heart - Exclusive UK Premiere Report

Moviebeat also provided the crew for junket interviews conducted with the director/co-writer and leading lady/co-writer. A generic interview with the pair was made available the week before release, with bespoke introductions recorded by the talent added to the version of the interview supplied to various key portals & websites.

Paper Heart - Exclusive Interview

The talent were also accompanied by a camera crew during much of their brief London visit, with ad hoc & informal footage shot at various publicity and promotional events. Highlights of this footage were used to create a third piece of generic content made available week of release: an informal and entertaining behind-the-scenes video diary.

Paper Heart - Exclusive Video Diary

Working on behalf of The British Film Institute, Moviebeat was once again responsible for the production of The Times BFI London Film Festival official daily vodcasts.

Throughout the festival Moviebeat had film crews in & around London’s Leicester Square, conducting red carpet interviews at the event’s many gala screenings. In addition we filmed the festival’s film-specific press conferences, many of the Filmmakers’ Teas, and select post-screening Q&As with various filmmakers and talent. Highlights of these events were combined with select footage from key events at The South Bank and other locations around the city to create a daily video update of 4-7 minutes, delivered to the client by lunchtime each day for use on the official Festival website.

In addition Moviebeat assisted with the online distribution of the daily vodcasts, supplying the edit in the appropriate encoded format to such key portals & websites as MSN, Yahoo, Tiscali, Microsoft Window Media Player Guide and The Hollywood Reporter.

The Times BFI 53rd London Film Festival - Day 7

Over the August Bank Holiday weekend the UK’s largest annual horror movies festival - FrightFest - took place at the Empire Cinema, Leicester Square. Moviebeat took the opportunity to speak to the filmmakers and actors who came to the event, many of whom were giving UK horror fans the first chance to see their movies on the big screen.

Individual interviews will be cut and made available to Moviebeat’s key online content partners over the coming weeks and months, when the relevant films are released in the UK. However a featurette celebrating the festival itself was distributed immediately after the event finished, with sound bites from many of the festival guests included.

FrightFest 2009 - News Report

Working with PPC Productions on behalf of Paramount Pictures International, Moviebeat covered and created edits from three promotional events from the film.

Director Stephen Sommers was interviewed on location in Paris, discussing one of the key action scenes from the film which is set on the streets of the French capital. Interview sound bites were intercut with exclusive footage from the chase scene and other EPK materials. The edit was cut overnight before being supplied as a range of encoded files to Paramount offices globally via a secure FTP site.

GI Joe - Stephen Sommers in Paris

In London, following a mock battle on the river Thames, the director and stars of the film made a spectacular entrance at HMS Belfast, where red carpet style interviews were conducted on deck. A news story combining multiple camera footage of the river stunt and interview sound bites was cut later that day, with the edit supplied that night to Paramount offices globally via a secure FTP site.

Two versions of the edit were created, the first targeted non English speaking audiences and focused on the glamour and excitement of the event, with a minimum of sound bites from the talent. The second edit targeted English speaking audiences and relied far more on key sound bites from the talent. In addition, the client was supplied a broadcast compliant of the edit on digi beta for potential broadcast use.

GI Joe - HMS Belfast launch event

A press conference with the director and cast was subsequently held in the cramped quarters of HMS Belfast, which was exclusively filmed by Moviebeat (two cameras). An edit was created and supplied to Paramount offices globally for online use, while multiple copies of the complete footage were also supplied on digi beta for potential broadcast use.

G.I. Joe - Exclusive Press Conference Report

Working on behalf of Universal Pictures, Moviebeat edited and encoded an overnight edit from the UK premiere in London of “Inglourious Basterds”.

With no in-cinema CCTV footage available Moviebeat sent two cameras to cover the event, one to shoot red carpet interviews with the talent, and one to shoot GVs. The edit combined footage from both cameras with the limited EPK assets available (trailer and three clips) and was made available to the client that night. It was also supplied to Universal Pictures’ online PR agency and Moviebeat’s key content partners (including MSN, Yahoo, Tiscali and FHM).

Inglourious Basterds - UK premiere report