MOVIEBEAT COVER “GI JOE” EUROPEAN PROMO ACTIVITY
Working with PPC Productions on behalf of Paramount Pictures International, Moviebeat covered and created edits from three promotional events from the film.
Director Stephen Sommers was interviewed on location in Paris, discussing one of the key action scenes from the film which is set on the streets of the French capital. Interview sound bites were intercut with exclusive footage from the chase scene and other EPK materials. The edit was cut overnight before being supplied as a range of encoded files to Paramount offices globally via a secure FTP site.
GI Joe - Stephen Sommers in Paris
In London, following a mock battle on the river Thames, the director and stars of the film made a spectacular entrance at HMS Belfast, where red carpet style interviews were conducted on deck. A news story combining multiple camera footage of the river stunt and interview sound bites was cut later that day, with the edit supplied that night to Paramount offices globally via a secure FTP site.
Two versions of the edit were created, the first targeted non English speaking audiences and focused on the glamour and excitement of the event, with a minimum of sound bites from the talent. The second edit targeted English speaking audiences and relied far more on key sound bites from the talent. In addition, the client was supplied a broadcast compliant of the edit on digi beta for potential broadcast use.
GI Joe - HMS Belfast launch event
A press conference with the director and cast was subsequently held in the cramped quarters of HMS Belfast, which was exclusively filmed by Moviebeat (two cameras). An edit was created and supplied to Paramount offices globally for online use, while multiple copies of the complete footage were also supplied on digi beta for potential broadcast use.
G.I. Joe - Exclusive Press Conference Report
