“PAPER HEART” THEATRICAL RELEASE MARKETING CAMPAIGN
Moviebeat worked with Delanic Films/Anchor Bay on the online promotion of the theatrical release “Paper Heart”.
Prior to release a range of generic video content pieces – trailer, clips, online virals – were encoded and supplied to various key websites, portals, social networking sites and bloggers. Following the film’s UK premiere at The Times BFI London Film Festival a generic red carpet interview featurette was cut and distributed online, over two weeks prior to the film’s release.
Paper Heart - Exclusive UK Premiere Report
Moviebeat also provided the crew for junket interviews conducted with the director/co-writer and leading lady/co-writer. A generic interview with the pair was made available the week before release, with bespoke introductions recorded by the talent added to the version of the interview supplied to various key portals & websites.
Paper Heart - Exclusive Interview
The talent were also accompanied by a camera crew during much of their brief London visit, with ad hoc & informal footage shot at various publicity and promotional events. Highlights of this footage were used to create a third piece of generic content made available week of release: an informal and entertaining behind-the-scenes video diary.
Paper Heart - Exclusive Video Diary
