“SHERLOCK HOLMES” WORLD PREMIERE COVERAGE
Working on behalf of Warner Bros International, Moviebeat was given the task of ensuring a brief highlights piece from the event was made available for international distribution as quickly as possible. A 90 sec edit was cut from the CCTV footage on location at the premiere and was supplied to us on digi beta at 10.00pm. The piece was then captured, encoded to a range of appropriate online formats and uploaded to Warner Bros’ US servers within 75 minutes.
As the piece was designed to appeal to an international (non English language speaking) audience it featured an absolute bear minimum of talent sound bites and no clips from the film. Moviebeat cut an alternate lengthier edit for use by its UK & US content partners, combining select CCTV footage with trailer & EPK materials and Moviebeat’s own red carpet interviews, which focused far more on the film itself as opposed to the premiere per se.
Sherlock Holmes - Exclusive World Premiere Report
