March 9th, 2010

Bioshock 2

Carrying on our long standing relationship with 2K Games, Rushmore were delighted to be asked to produce the international TV campaign for their latest release - Bioshock 2.

The campaign consisted of over 30 edits covering both domestic and international TV and also included an edit for use on outdoor screens in Asia. All of the edits were localized for both on-screen graphics and voice over and were trafficked to over 40 stations worldwide.

Click on the videos below to view just a selection of edits from this exciting campaign:

UK

France




March 9th, 2010

Love Letters

Random House commissioned Rushmore to develop a TV campaign for Love Letters, the latest novel from best-selling author Katie Fforde. The title follows the romantic exploits of Laura Horsley and is set deep in the heart of the English countryside.

In keeping with this, Rushmore produced a charmingly animated TV spot based around the cover artwork. You can view the spot below:




March 9th, 2010

betNOW TV Spots

Rushmore were very excited to work in conjunction with betNOW, a text betting service which revolutionizes the way in which bets on sporting events can be placed. The brief was to enforce the speed and ease with which betNOW’s service can be used, executed through a graphical treatment with a twist!

See below for the final spots:

Football

Horse Racing




December 22nd, 2009

Xmas on Xtra TV Spot

The Christmas festivities began a little earlier than usual for us this year when we produced 45″ and 30″ TV spots for Comedy Central Xtra to promote their up-coming Christmas programming.

During the one day London shoot, we created a cosy Christmas living room complete with a scene-stealing 6ft tree. However, with the addition of extensive VFX composting in post-production and a hilarious voice over, it soon becomes apparent that not everything is quite as it seems in the world of Comedy Central!

You can see the results for yourself below:




December 16th, 2009

Merry Christmas!

With Christmas fast approaching, we at Rushmore wanted to say a big thank you to all our clients for such a successful 2009. We are currently working on some really exciting projects and are looking forward to working with you all again in 2010. Merry Christmas!




November 5th, 2009

Borderlands International TV and Cinema Campaign

Rushmore are pleased to have completed a multi-platform, international campaign for 2K Games’ latest release - Borderlands.

The campaign included 22 individual edits for domestic and international TV (which were localised for graphics and V/O), dedicated web edits and a UK cinema commercial (which was turned around in just 10 days including editing, clearance from CAA and BBFC and finished with a 5.1 Dolby surround mix).

We trafficked the TV commercials to 35 different stations worldwide and our Interactive team have even got the cinema spot running in the virtual cinema in Sony Home!

You can watch a selction of the edits from this extensive campaign below:

UK Cinema Commerical

Untitled from RM on Vimeo.


UK TV Spot

Untitled from RM on Vimeo.

French TV Spot

Untitled from RM on Vimeo.




October 6th, 2009

Uncharted 2: Among Thieves Sponsorship Idents

Following Nathan Drake on his latest adventure, “Among Thieves” is the latest instalment from the Uncharted stable.

To launch the title Sony Playstation 3 decided to sponsor ‘Action Heroes’ on both Sky Movies and Discovery. Using in-game footage Rushmore edited a range of idents to wrap the content strands and were also commissioned to produce an accompanying promotion microsite and online advertising campaign.

You can see one of the idents below:

Untitled from RM on Vimeo.




October 6th, 2009

Up Sponsorship Idents

The latest Pixar/Disney collaboration centres around the far flung ballooning adventures of a grumpy old man and a young stowaway.

To promote the film, Disney sponsored a series of kids movies on FIVE for which Rushmore produced a set of idents by treating character animations to create some subtle and intriguing idents.

You can watch a clip of the idents below:

Untitled from RM on Vimeo.




October 6th, 2009

Fast and Furious Sponsorship Idents

To announce the launch of “Fast and Furious” on DVD, Universal sponsored “Petrolheads” night on FIVE.

Rushmore were comissioned to create the idents to accompany the the sponsorship, treating key footage of the movie to drive home the all-action nature of the “Petrolheads” strand.

You can view one of the idents below:





August 21st, 2009

Aliens in the Attic Competition Spot

Rushmore were delighted to work with Viacom Brand Solutions on a Nickelodeon competition spot for the new movie “Aliens in the Attic”, starring “High School Musical” star Ashley Tisdale.

The creative brief was not only to portray “Aliens in the Attic” as the ultimate kid’s empowerment movie but also to raise awareness of the Nickelodeon/”Aliens in the Attic” micro site through the competition. We achieved this by combining movie footage with graphics that asserted the “Aliens in the Attic” brand throughout the spot. When combined with William Vanderpuye’s lively voice over and an instantly recognisable music track, the final spot succesfully reflects the fast paced action and energy of the movie. You can view it below: