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Johnson’s commissioned us to produce a series of idents for their sponsorship of “Dannii Minogue:Style Queen” on ITV2.

The idents are being used to promote their Baby Pink range and Johnson’s were keen for us to convey the message that, whilst the products are primarily for babies, they are equally as beneficial for use by adults.

The brand and the programme strand both have a female bias and the idents are reflective of the young mums target audience. Click on the videos below to see some of the final idents:

Untitled from Florence Hill on Vimeo.

Untitled from Florence Hill on Vimeo.

In a second campaign with Johnson’s, we also produced a series of idents for their sponsorship of the new E4 comedy “Accidentally on Purpose”.

The programme centres around a succesful woman who falls pregnant after a liason with a younger man in her office. The idents play on this set-up and we used stock photography to convey the messaging that, whilst accidents can happen, Johnson’s body lotion and face cream are a soothing constant in everyone’s lives.

Click on the videos below to see some of the final idents:

Untitled from Florence Hill on Vimeo.

Untitled from Florence Hill on Vimeo.

We have been very excited to work with Sony Computer Entertainment Europe to create and produce a promotional video for their community-based social gaming networking service “Playstation Home” on PS3.

As recognised “Home” developers, we have been working “in-world” with Sony for some time, creating branded avatars, hosting special events and providing video materials; and this video has been produced as a promotional tool to introduce the un-initiated into Sony’s expansive virtual world.

Shot in East London, the video mixes live action and 3D computer graphics to communicate what “Home” is and gives viewers a taste of the experience it offers.

As well as writing and producing the video, we have also developed 4 language versions for key Sony PS3 territories around the globe.

Click on the video below to view:

To support the release of Iron Man 2, our team were very excited to go to Japan (and Chiswick!) to capture footage for a series of promotional videos we created for Stark Industries (the fictional corporation run by Robert Downey Jnr’s character in the movie).

The videos detail how three of Stark Industries subsidiaries (Accutech, Cordco and Fujikawa) were using Stark technology to promote “Better Living Through Technology” and required a mix of live action and CGI animation. Click below to see one:

Untitled from Florence Hill on Vimeo.

Rushmore were thrilled to work with Capcom once again on the international TV campaign for their latest release “Lost Planet 2″.

The campaign consisted of numerous edits which were localised for on-screen graphics and trafficked for broadcast worldwide. We also produced several edits for use online and broadcast video on demand. To see the spot we produced for Germany, click on the video below:

Untitled from Florence Hill on Vimeo.

Following on from the massive success of Bioshock II, Rushmore were very excited to work on pre-release web trailers for 2K Games’ next big release, Mafia II.

Featuring the iconic track “Boom Boom Boom” by John Lee Hooker, we localised 7 edits for both on-screen text and VO for international territories. To view an exciting taster of what is yet to come from Mafia II, just click on the video below:

Untitled from Florence Hill on Vimeo.

Carrying on our long standing relationship with 2K Games, Rushmore were delighted to be asked to produce the international TV campaign for their latest release - Bioshock 2.

The campaign consisted of over 30 edits covering both domestic and international TV and also included an edit for use on outdoor screens in Asia. All of the edits were localized for both on-screen graphics and voice over and were trafficked to over 40 stations worldwide.

Click on the videos below to view just a selection of edits from this exciting campaign:

UK

France

Random House commissioned Rushmore to develop a TV campaign for Love Letters, the latest novel from best-selling author Katie Fforde. The title follows the romantic exploits of Laura Horsley and is set deep in the heart of the English countryside.

In keeping with this, Rushmore produced a charmingly animated TV spot based around the cover artwork. You can view the spot below:

Rushmore were very excited to work in conjunction with betNOW, a text betting service which revolutionizes the way in which bets on sporting events can be placed. The brief was to enforce the speed and ease with which betNOW’s service can be used, executed through a graphical treatment with a twist!

See below for the final spots:

Football

Horse Racing

The Christmas festivities began a little earlier than usual for us this year when we produced 45″ and 30″ TV spots for Comedy Central Xtra to promote their up-coming Christmas programming.

During the one day London shoot, we created a cosy Christmas living room complete with a scene-stealing 6ft tree. However, with the addition of extensive VFX composting in post-production and a hilarious voice over, it soon becomes apparent that not everything is quite as it seems in the world of Comedy Central!

You can see the results for yourself below: