ppcgroup

Rushmore were thrilled to work with Random House once again on two TV commercials for the new James Patterson books, Swimsuit and Sail. The brief was to reinforce the writer’s position as the world’s number 1 thriller writer which was achieved with a creative that asserted that the best part of any holiday is reading a Patterson novel!

Rushmore were responsible for the creative concepts, shooting both commercials on the same day in a “Mediterranean” hotel recreated in the heart of London. You can see the results below:

This entry was posted on Friday, June 5th, 2009 at 12:35 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.