Revlon Colorstay Ultimate Liquid Lipstick TV Spot
Rushmore were excited to work with Revlon on a TV spot for their revolutionary new lip product, Colorstay Ultimate Liquid Lipstick. The spot was part of a much larger launch campaign comprising both print and web and starring Revlon’s newest face, Jennifer Connelly.
The campaign saw us create a 20” UK TV spot using existing US materials. The first spot was tagged for Boots, the exclusive retailer of the product for the first three weeks of the campaign. After this time a 20” generic commercial replaced Boots as the product was introduced to further retailers. You can view the Boots spot below: