Up Sponsorship Idents

The latest Pixar/Disney collaboration centres around the far flung ballooning adventures of a grumpy old man and a young stowaway.

To promote the film, Disney sponsored a series of kids movies on FIVE for which Rushmore produced a set of idents by treating character animations to create some subtle and intriguing idents.

You can watch a clip of the idents below:

Untitled from RM on Vimeo.


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