Borderlands International TV and Cinema Campaign
Rushmore are pleased to have completed a multi-platform, international campaign for 2K Games’ latest release - Borderlands.
The campaign included 22 individual edits for domestic and international TV (which were localised for graphics and V/O), dedicated web edits and a UK cinema commercial (which was turned around in just 10 days including editing, clearance from CAA and BBFC and finished with a 5.1 Dolby surround mix).
We trafficked the TV commercials to 35 different stations worldwide and our Interactive team have even got the cinema spot running in the virtual cinema in Sony Home!
You can watch a selction of the edits from this extensive campaign below:
UK Cinema Commerical
UK TV Spot
French TV Spot