<?xml version='1.0' encoding='UTF-8'?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/'><id>tag:blogger.com,1999:blog-442193829692057838</id><updated>2008-05-10T09:50:52.496-07:00</updated><title type='text'>Silverscreen</title><link rel='alternate' type='text/html' href='http://www.theppc.com/silverscreen/'/><link rel='next' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default?start-index=26&amp;max-results=25'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default'/><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://www.theppc.com/silverscreen/atom.xml'/><author><name>Dannyboy Lightfoot</name><uri>http://www.blogger.com/profile/17537543398097185116</uri><email>noreply@blogger.com</email></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>42</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-442193829692057838.post-2165212455346693184</id><published>2008-05-10T02:35:00.000-07:00</published><updated>2008-05-10T09:50:52.528-07:00</updated><title type='text'>And the winner is...</title><content type='html'>&lt;span style="font-size:130%;"&gt;Damon Varriale, with 'Clash of the Titans':&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/finalist01-709664.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/finalist01-709167.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;The judges felt that this entry had true artistic merit and achieved a transcendant quality, rendering Iron Man with a god-like quality and making imaginative use of the avatar in order to portray his counterpart.  They felt that, despite being a  still image, it managed to be genuinely cinematic, and that it captured the majestic feeling of what it would be to be a super-hero, putting the 'art' in 'fan art'.&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/2478399555_723f738af1_o-768873.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/2478399555_723f738af1_o-768847.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;span style="font-size:78%;"&gt;Picture: Damon Varriale, winner of the Iron Man fan art contest. &lt;a href="http://www.flickr.com/photos/annieok/2478399555/"&gt;Picture by Annie Ok.&lt;/a&gt;&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;Coming in EXTREMELY close behind was our runner-up and winner of L$25,000, 'The Fall', a machinima short directed by Shatner Gumbo:&lt;br /&gt;&lt;br /&gt;&lt;object height="355" width="425"&gt;&lt;param name="movie" value="http://www.youtube.com/v/K9B3tCPHZqg&amp;amp;hl=en"&gt;&lt;param name="wmode" value="transparent"&gt;&lt;embed src="http://www.youtube.com/v/K9B3tCPHZqg&amp;amp;hl=en" type="application/x-shockwave-flash" wmode="transparent" height="355" width="425"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;br /&gt;The judges saw this as an entertaining and technically savvy alternative take on Iron Man, making imaginative use of the character of Tony Stark and the avatar itself.  They all complimented Gumbo on the work he and his team had put into creating a highly accomplished example of Second Life machinima.&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/2479210556_6cf0402138_o-742619.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/2479210556_6cf0402138_o-742564.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;span style="font-size:78%;"&gt;Pictured (left to right): Runner-up Shatner Gumbo, Silverscreen General Manager Dannyboy Lightfoot and contest winner Damon Varriale.  &lt;a href="http://flickr.com/photos/annieok/2479210556/in/set-72157604972420649/"&gt;Picture by Annie Ok&lt;/a&gt;.&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;The event itself was as fun and frantic as usual.  In true Second Life style, grid-wide problems were reported bang on 10.00am SLT, just as the event was due to begin, and we only achieved a full compliment of finalists seconds before I took to the stage to make the announcement at around 10.30am.&lt;br /&gt;&lt;br /&gt;It drew a small but distinguished audience, comprising principally of our finalists, an assortment of friends, fans and well-wishers, creator of the Iron Man avatar &lt;a href="http://5ifthorderblog.blogspot.com/"&gt;Jonny Dusk&lt;/a&gt;, members of the judging panel including virtual world evangelist and multimedia artist Xantherus Halberd (AKA &lt;a href="http://www.annieok.com/"&gt;Annie Ok&lt;/a&gt;), SL 'video tutorian' and watermelon enthusiast Torley Olmstead (AKA &lt;a href="http://www.torley.com/"&gt;Torley&lt;/a&gt;) and &lt;a href="http://www.thev3group.com/"&gt;V3 Group&lt;/a&gt; CEO and content creator Liam Kanno.  Unfortunately two of our judges, Infromation Week exec. editor &lt;a href="http://wagner.typepad.com/"&gt;Mitch Wagner&lt;/a&gt; and Iron Man writer &lt;a href="http://www.mattfraction.com/"&gt;Matt Fraction&lt;/a&gt; couldn't make it along, but took the time to vote in advance nonetheless, for which we're grateful.&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/2478046041_29b2383f58_b-753059.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/2478046041_29b2383f58_b-752984.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;span style="font-size:78%;"&gt;Pictured (left to right): Torley Olmstead, Ravenelle Zugzwang, Iam Yumako, Sadakos Frog, Dannyboy Lightfoot, Roosevelt Dagger, HazelUES GossipGirl, Shatner Gumbo and Zinc Karas.  &lt;a href="http://www.flickr.com/photos/torley/2478046041/in/photostream/"&gt;Picture by Torley&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/2479210080_e5d874d372_o-771553.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/2479210080_e5d874d372_o-771535.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;span style="font-size:78%;"&gt;Pictured (left to right): Aemilia Case and Jonny Dusk.  &lt;a href="http://flickr.com/photos/annieok/2479210080/in/set-72157604972420649/"&gt;Picture by Annie Ok&lt;/a&gt;.&lt;/span&gt;&lt;span style="font-size:100%;"&gt;&lt;br /&gt;&lt;br /&gt;I was careful to thank everybody involved, insofar as - true to the user-generated spirit of Second Life - this contest was made by the enthusiasm of the entrants, the contribution of the content creators we commissioned and the, er, judgement of the judges.  This is particularly true of Annie Ok, who went way beyond the call of duty on this one, and to whom I'm personally very grateful.&lt;br /&gt;&lt;br /&gt;Everybody present seemed to agree that it was to Paramount's credit that they had commissioned this initative, and that their commitment to engaging the Second Life community with this type of creative call-to-action was commendable.  For my part I recognise that the business of movie marketing rarely affords the opportunity for long-sightedness, but that aspects of this initiative definitely sign-post the way to the marketing campaign of the future.&lt;br /&gt;&lt;/span&gt;</content><link rel='alternate' type='text/html' href='http://www.theppc.com/silverscreen/2008/05/and-winner-is.html' title='And the winner is...'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=442193829692057838&amp;postID=2165212455346693184' title='0 Comments'/><link rel='replies' type='application/atom+xml' href='http://www.theppc.com/silverscreen/atom.xml' title='Post Comments'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/2165212455346693184'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/2165212455346693184'/><author><name>Dan Light</name><uri>http://www.blogger.com/profile/14626784678398444187</uri><email>noreply@blogger.com</email></author></entry><entry><id>tag:blogger.com,1999:blog-442193829692057838.post-8954404990499057787</id><published>2008-05-08T15:31:00.000-07:00</published><updated>2008-05-08T17:09:44.069-07:00</updated><title type='text'>Iron Man fan art contest finalists!</title><content type='html'>Well, following the closure of the Iron Man fan art contest, here are the five finalists:&lt;br /&gt;&lt;br /&gt;&lt;span style="font-size:180%;"&gt;Iron Man: Clash of the Titans&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/finalist01-775796.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/finalist01-775266.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;submitted by Damon Varriale&lt;tt&gt;&lt;span style="font-size:85%;"&gt;&lt;/span&gt;&lt;/tt&gt;&lt;br /&gt;___&lt;br /&gt;&lt;br /&gt;&lt;span style="font-size:180%;"&gt;IRON MAN: THE FALL&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;object height="355" width="425"&gt;&lt;param name="movie" value="http://www.youtube.com/v/K9B3tCPHZqg&amp;amp;hl=en"&gt;&lt;param name="wmode" value="transparent"&gt;&lt;embed src="http://www.youtube.com/v/K9B3tCPHZqg&amp;amp;hl=en" type="application/x-shockwave-flash" wmode="transparent" height="355" width="425"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;br /&gt;submitted by Shatner Gumbo&lt;br /&gt;___&lt;br /&gt;&lt;br /&gt;&lt;span style="font-size:180%;"&gt;Iron Man&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/2459430206_a951f7c01b_o-774498.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/2459430206_a951f7c01b_o-774492.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;submitted by Zinc Karas&lt;br /&gt;___&lt;br /&gt;&lt;br /&gt;&lt;span style="font-size:180%;"&gt;IRON MAN - The Man Inside&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/2441432726_8c19e5db8d-741636.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/2441432726_8c19e5db8d-741606.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;submitted by Hio Tarringa&lt;br /&gt;___&lt;br /&gt;&lt;br /&gt;&lt;span style="font-size:180%;"&gt;Irony Man&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/2439474372_5b3b4c6a7f-798370.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/2439474372_5b3b4c6a7f-798366.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;submitted by Roosevelt Dagger&lt;br /&gt;___&lt;br /&gt;&lt;br /&gt;These will now be taken under review by our judges, and their verdict delivered in-world at 10.00am PST tomorrow, on Friday 9th May.  See you at Silverscreen!</content><link rel='alternate' type='text/html' href='http://www.theppc.com/silverscreen/2008/05/iron-man-fan-art-contest-finalists.html' title='Iron Man fan art contest finalists!'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=442193829692057838&amp;postID=8954404990499057787' title='1 Comments'/><link rel='replies' type='application/atom+xml' href='http://www.theppc.com/silverscreen/atom.xml' title='Post Comments'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/8954404990499057787'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/8954404990499057787'/><author><name>Dan Light</name><uri>http://www.blogger.com/profile/14626784678398444187</uri><email>noreply@blogger.com</email></author></entry><entry><id>tag:blogger.com,1999:blog-442193829692057838.post-7292160796758912308</id><published>2008-05-02T07:55:00.001-07:00</published><updated>2008-05-06T22:47:53.743-07:00</updated><title type='text'>Iron Man machinima &amp; fan art aplenty!</title><content type='html'>So, &lt;a href="http://annieok.com/"&gt;Annie Ok&lt;/a&gt;'s machinima promo for our Second Life Iron Man avatar is finally complete, and here for your viewing pleasure.  I've watched a fair bit of Second Life machinima, but I've never seen the likes of that last shot.&lt;br /&gt;&lt;br /&gt;&lt;object type="application/x-shockwave-flash" data="http://blip.tv/scripts/flash/showplayer.swf?enablejs=true&amp;file=http%3A//blip.tv/rss/flash/879105&amp;feedurl=http%3A//xantherus.blip.tv/rss/&amp;autostart=false&amp;brandname=Annie%20Ok&amp;brandlink=http%3A//xantherus.blip.tv/" width="400" height="201" allowfullscreen="true" id="showplayer"&gt;&lt;param name="movie" value="http://blip.tv/scripts/flash/showplayer.swf?enablejs=true&amp;file=http%3A//blip.tv/rss/flash/879105&amp;feedurl=http%3A//xantherus.blip.tv/rss/&amp;autostart=false&amp;brandname=Annie%20Ok&amp;brandlink=http%3A//xantherus.blip.tv/" /&gt;&lt;param name="quality" value="best" /&gt;&lt;/object&gt;&lt;br /&gt;&lt;br /&gt;I've also posted a selection of some of the more interesting contributions to our &lt;a href="http://www.flickr.com/groups/ironmansl/pool/"&gt;Flickr fan art group&lt;/a&gt;:&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/2459243474_21d46e2b58-765379.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/2459243474_21d46e2b58-765338.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/2459430206_7e45e7deda-731454.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/2459430206_7e45e7deda-731422.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/2448850566_bcc8a218fa-715849.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/2448850566_bcc8a218fa-715823.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/2443721413_4c2ac1b12a-777401.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/2443721413_4c2ac1b12a-777317.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/2439474372_5b3b4c6a7f-759227.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/2439474372_5b3b4c6a7f-759221.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/2438699651_6a3931d570-737484.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/2438699651_6a3931d570-737459.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Some of these have already been submitted into &lt;a href="http://www.theppc.com/silverscreen/competitions/ironman/"&gt;the contest to win the L$100,000 first prize&lt;/a&gt;, others I've just chosen because I liked them - which, give that I am not one of the competition judges, shouldn't be taken as being indicative of anything really.</content><link rel='alternate' type='text/html' href='http://www.theppc.com/silverscreen/2008/05/iron-man-machinima-fan-art-aplenty.html' title='Iron Man machinima &amp; fan art aplenty!'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=442193829692057838&amp;postID=7292160796758912308' title='1 Comments'/><link rel='replies' type='application/atom+xml' href='http://www.theppc.com/silverscreen/atom.xml' title='Post Comments'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/7292160796758912308'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/7292160796758912308'/><author><name>Dan Light</name><uri>http://www.blogger.com/profile/14626784678398444187</uri><email>noreply@blogger.com</email></author></entry><entry><id>tag:blogger.com,1999:blog-442193829692057838.post-6283181654501998616</id><published>2008-04-24T02:18:00.000-07:00</published><updated>2008-04-24T02:27:25.315-07:00</updated><title type='text'>My old nemesis...</title><content type='html'>Nice to see that MMO blog &lt;a href="http://www.massively.com/2008/04/23/iron-man-fan-art-contest/"&gt;Massively&lt;/a&gt; has covered our Iron Man fan art contest.  They've even created their own effort, reproduced below without their kind permission:&lt;br /&gt;&lt;br /&gt;&lt;img alt="" src="http://www.blogsmithmedia.com/www.massively.com/media/2008/04/iron-man-photo-contest.jpg" border="1" hspace="4" vspace="4" /&gt;&lt;br /&gt;&lt;br /&gt;Hopefully this is the first of many - it's inspired us to create a &lt;a href="http://www.flickr.com/groups/ironmansl/"&gt;Flickr group,&lt;/a&gt; so that anybody who wants to share a bit of ferrous metal love can do so.</content><link rel='alternate' type='text/html' href='http://www.theppc.com/silverscreen/2008/04/fan-art-starting-to-appear.html' title='My old nemesis...'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=442193829692057838&amp;postID=6283181654501998616' title='0 Comments'/><link rel='replies' type='application/atom+xml' href='http://www.theppc.com/silverscreen/atom.xml' title='Post Comments'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/6283181654501998616'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/6283181654501998616'/><author><name>Dan Light</name><uri>http://www.blogger.com/profile/14626784678398444187</uri><email>noreply@blogger.com</email></author></entry><entry><id>tag:blogger.com,1999:blog-442193829692057838.post-969470667021864431</id><published>2008-04-23T08:04:00.000-07:00</published><updated>2008-04-23T08:59:02.540-07:00</updated><title type='text'>The Iron Man cometh!</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/IronMan_004-767678.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/IronMan_004-767669.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Our Iron Man avatar is finally complete and available to grab from &lt;a href="http://slurl.com/secondlife/Silverscreen/195/106/29/"&gt;Silverscreen&lt;/a&gt;, along with a selection of custom-made animations and poses.&lt;br /&gt;&lt;br /&gt;We're also today announcing a &lt;a href="http://www.theppc.com/silverscreen/competitions/ironman/"&gt;fan art competition&lt;/a&gt; - with &lt;span style="font-weight: bold;"&gt;L$125,000&lt;/span&gt; up for grabs - set to run over the next two weeks. &lt;a href="http://www.theppc.com/silverscreen/competitions/ironman/"&gt;Everything you need to know can be found &lt;span style="font-weight: bold;"&gt;here&lt;/span&gt;.&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Anyone can grab the avatar - just &lt;a href="http://slurl.com/secondlife/Silverscreen/195/106/29/"&gt;head to Silverscreen now&lt;/a&gt; and take to the skies of Second Life in serious style!&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/IronMan_003-726593.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/IronMan_003-726575.jpg" alt="" border="0" /&gt;&lt;/a&gt;</content><link rel='alternate' type='text/html' href='http://www.theppc.com/silverscreen/2008/04/iron-man-cometh.html' title='The Iron Man cometh!'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=442193829692057838&amp;postID=969470667021864431' title='1 Comments'/><link rel='replies' type='application/atom+xml' href='http://www.theppc.com/silverscreen/atom.xml' title='Post Comments'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/969470667021864431'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/969470667021864431'/><author><name>Dan Light</name><uri>http://www.blogger.com/profile/14626784678398444187</uri><email>noreply@blogger.com</email></author></entry><entry><id>tag:blogger.com,1999:blog-442193829692057838.post-5505631178553133949</id><published>2008-04-18T07:00:00.000-07:00</published><updated>2008-04-18T07:28:18.876-07:00</updated><title type='text'>Now we're just playing with you</title><content type='html'>Check it out!  The (almost) complete Iron Man avatar, in wireframe view:&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/iron-man_wireframe-759835.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/iron-man_wireframe-759592.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;I've seen the final av and, short of a couple of details, it's truly awesome.  More to follow.</content><link rel='alternate' type='text/html' href='http://www.theppc.com/silverscreen/2008/04/now-were-just-playing-with-you.html' title='Now we&apos;re just playing with you'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=442193829692057838&amp;postID=5505631178553133949' title='0 Comments'/><link rel='replies' type='application/atom+xml' href='http://www.theppc.com/silverscreen/atom.xml' title='Post Comments'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/5505631178553133949'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/5505631178553133949'/><author><name>Dan Light</name><uri>http://www.blogger.com/profile/14626784678398444187</uri><email>noreply@blogger.com</email></author></entry><entry><id>tag:blogger.com,1999:blog-442193829692057838.post-1027287223432554892</id><published>2008-04-15T15:25:00.000-07:00</published><updated>2008-04-15T23:24:51.612-07:00</updated><title type='text'>Sneak peaks &amp; breaking news!</title><content type='html'>So here it is - a first glimpse of the official Iron Man avatar we're creating to promote the imminent international release of IRON MAN.  The av will be made available from Silverscreen within a matter of days:&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/dans_blog_shot-704383.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/dans_blog_shot-704373.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;The av is being designed and built by Jonny Dusk (pictured below), creator of the official Bumblebee av we developed to promote the release of TRANSFORMERS last summer, working in conjunction with virtual world content creators V3 Group.&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/Jonny-773439.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/Jonny-773364.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;We'll also shortly be announcing a contest open to any SL resident with the IRON MAN av, a great eye for an image and the power of their imagination, with L$100,000 in prizes up for grabs.  Watch this space for details!</content><link rel='alternate' type='text/html' href='http://www.theppc.com/silverscreen/2008/04/sneak-peaks-breaking-news.html' title='Sneak peaks &amp; breaking news!'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=442193829692057838&amp;postID=1027287223432554892' title='0 Comments'/><link rel='replies' type='application/atom+xml' href='http://www.theppc.com/silverscreen/atom.xml' title='Post Comments'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/1027287223432554892'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/1027287223432554892'/><author><name>Dan Light</name><uri>http://www.blogger.com/profile/14626784678398444187</uri><email>noreply@blogger.com</email></author></entry><entry><id>tag:blogger.com,1999:blog-442193829692057838.post-1848538596314318002</id><published>2008-04-11T10:03:00.001-07:00</published><updated>2008-04-11T10:28:20.802-07:00</updated><title type='text'>The Ironman Widget</title><content type='html'>We just created this as part of the work we're doing to promote Iron Man:&lt;br /&gt;&lt;br /&gt;&lt;object height="375" width="375"&gt;&lt;param name="movie" value="http://www.ppiwidget.com/campaigns/base.swf?inst_id=416"&gt;&lt;embed src="http://www.ppiwidget.com/campaigns/base.swf?inst_id=416" type="application/x-shockwave-flash" height="375" width="375"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;br /&gt;This is just Mark I - Mark II will be launching soon, and will update automatically.  Be sure to grab it if you can!</content><link rel='alternate' type='text/html' href='http://www.theppc.com/silverscreen/2008/04/ironman-widget.html' title='The Ironman Widget'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=442193829692057838&amp;postID=1848538596314318002' title='0 Comments'/><link rel='replies' type='application/atom+xml' href='http://www.theppc.com/silverscreen/atom.xml' title='Post Comments'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/1848538596314318002'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/1848538596314318002'/><author><name>Dan Light</name><uri>http://www.blogger.com/profile/14626784678398444187</uri><email>noreply@blogger.com</email></author></entry><entry><id>tag:blogger.com,1999:blog-442193829692057838.post-134602524734629570</id><published>2008-03-02T02:05:00.000-08:00</published><updated>2008-03-02T02:34:49.654-08:00</updated><title type='text'>Here we go again...</title><content type='html'>Greetings! Avid followers of the Silverscreen blog will have noticed that we've been pretty quiet since Jennyfer Ultsch scooped the L$250,000 prize in our Design-a-Transformer competition.  Well, with 2008 now well underway and a summer of MASSIVE movies fast-approaching, we're dusting off our virtual hard-hats and warming up for the first of this year's campaigns.  What is it?  Ahem.  Did someone say IRON MAN?&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/iron-man-poster1-734492.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/iron-man-poster1-734488.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;As always nothing's 100% certain at this early stage, but if you know any state-of-the-art avatar designers you might want to suggest that they get themselves a little piece of this:&lt;br /&gt;&lt;br /&gt;&lt;object height="355" width="425"&gt;&lt;param name="movie" value="http://www.youtube.com/v/vhgzIM-9lfA"&gt;&lt;param name="wmode" value="transparent"&gt;&lt;embed src="http://www.youtube.com/v/vhgzIM-9lfA" type="application/x-shockwave-flash" wmode="transparent" height="355" width="425"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;br /&gt;Stay tuned for updates!</content><link rel='alternate' type='text/html' href='http://www.theppc.com/silverscreen/2008/03/here-we-go-again.html' title='Here we go again...'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=442193829692057838&amp;postID=134602524734629570' title='0 Comments'/><link rel='replies' type='application/atom+xml' href='http://www.theppc.com/silverscreen/atom.xml' title='Post Comments'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/134602524734629570'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/134602524734629570'/><author><name>Dan Light</name><uri>http://www.blogger.com/profile/14626784678398444187</uri><email>noreply@blogger.com</email></author></entry><entry><id>tag:blogger.com,1999:blog-442193829692057838.post-8300225987157665519</id><published>2007-09-13T14:12:00.000-07:00</published><updated>2007-09-14T03:29:36.169-07:00</updated><title type='text'>And the winner is...</title><content type='html'>&lt;span style="font-size:180%;"&gt;...Helios!&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;This is just a quick post to announce the well-deserved winner of our create-a-transformer competition - Helios, the hot rod, engineered by Jennyfer Ultsch.&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/helios-703196.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/helios-703190.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/helios-hotrod-793792.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/helios-hotrod-793784.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;span style="font-size:78%;"&gt;Helios&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;Jennyfer, AKA 23-yr old Peruvian student Fatima, scooped the winner-takes-all L$250,000 prize after a panel of judges including CC Chapman and Cybergrrl Oh decided that Helios had the moves and the menace to have the beating of competition including a transforming trash can called Oscar.&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/boximus_oscar-771869.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/boximus_oscar-771866.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;span style="font-size:78%;"&gt;Boximus Prim and Oscar&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;Boximus Prim - a transforming... prim - was declared honorary runner-up, on the strength of how well the concept and execution expressed the unique fusion of Transformers and Second Life itself.  Oh, and everybody LOVED Tinybot, who was just so damn cute.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/tinybot-741306.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/tinybot-741304.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;span style="font-size:78%;"&gt;TinyBot&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;The concept for Helios, transforming from a flame-licked hot rod into an imposing female decepticon, came to Jennyfer in a dream while she was suffering from a particularly severe cold, shortly after she heard about the competition.  She worked for 18 hours a day for 4 days to create the avatar, which will now be made freely available to visitors to the Sector 7 sim.  Jennyfer, who has only been a resident of SL for 4 months, plans to use her winnings to pay for her continuing university studies.&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/Snapshot_091a-733405.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/Snapshot_091a-733401.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Thank you to judges CC, Cybergrrl, Liam, Sachi and the audience for making today such good fun, but the biggest thanks must go to everybody who took the time to design, build and enter a Transformer.  All the losing finalists were immensely gracious in defeat, and seemed to have genuinely enjoyed taking part in the competition.&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/comp-799790.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/comp-799787.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;span style="font-size:78%;"&gt;Left to right: Helios, Oscar, Boximus Prim, Tinybot, Mirage, Dannyboy Lightfoot, Cybergrrl Oh, CC Chapman&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;Bring on the sequel!</content><link rel='alternate' type='text/html' href='http://www.theppc.com/silverscreen/2007/09/and-winner-is.html' title='And the winner is...'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=442193829692057838&amp;postID=8300225987157665519' title='2 Comments'/><link rel='replies' type='application/atom+xml' href='http://www.theppc.com/silverscreen/atom.xml' title='Post Comments'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/8300225987157665519'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/8300225987157665519'/><author><name>Dannyboy Lightfoot</name><uri>http://www.blogger.com/profile/17537543398097185116</uri><email>noreply@blogger.com</email></author></entry><entry><id>tag:blogger.com,1999:blog-442193829692057838.post-9051576507482076645</id><published>2007-09-11T08:33:00.000-07:00</published><updated>2007-09-12T11:41:47.076-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='News'/><category scheme='http://www.blogger.com/atom/ns#' term='Transformers'/><category scheme='http://www.blogger.com/atom/ns#' term='Competition'/><title type='text'>Announcing the TRANSFORMERS Competition Finalists!</title><content type='html'>We've checked out all the entries to our Create-A-Transformer competition and selected the following five finalists:&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold;font-size:130%;" &gt;OSCAR&lt;/span&gt;&lt;br /&gt;&lt;span style="font-size:85%;"&gt;By Sarria Yaffle&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;object height="350" width="425"&gt;&lt;param name="movie" value="http://www.youtube.com/v/FAagBLplLUo"&gt;&lt;param name="wmode" value="transparent"&gt;&lt;embed src="http://www.youtube.com/v/FAagBLplLUo" type="application/x-shockwave-flash" wmode="transparent" height="350" width="425"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold;font-size:130%;" &gt;&lt;br /&gt;HELIOS&lt;/span&gt;&lt;br /&gt;&lt;span style="font-size:85%;"&gt;By Jennyfer Ultsch&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;object height="350" width="425"&gt;&lt;param name="movie" value="http://www.youtube.com/v/SbE3lg-QA4s"&gt;&lt;param name="wmode" value="transparent"&gt;&lt;embed src="http://www.youtube.com/v/SbE3lg-QA4s" type="application/x-shockwave-flash" wmode="transparent" height="350" width="425"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold;font-size:130%;" &gt;&lt;br /&gt;BOXIMUS PRIM&lt;/span&gt;&lt;br /&gt;&lt;span style="font-size:85%;"&gt;By Serp Dharma&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;object height="350" width="425"&gt;&lt;param name="movie" value="http://www.youtube.com/v/RBmJU6Vvk84"&gt;&lt;param name="wmode" value="transparent"&gt;&lt;embed src="http://www.youtube.com/v/RBmJU6Vvk84" type="application/x-shockwave-flash" wmode="transparent" height="350" width="425"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold;font-size:130%;" &gt;&lt;br /&gt;MIRAGE&lt;/span&gt;&lt;br /&gt;&lt;span style="font-size:85%;"&gt;By Tiarnalalon Sismondi&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;object height="350" width="425"&gt;&lt;param name="movie" value="http://www.youtube.com/v/-BKIOsJMgoM"&gt;&lt;param name="wmode" value="transparent"&gt;&lt;embed src="http://www.youtube.com/v/-BKIOsJMgoM" type="application/x-shockwave-flash" wmode="transparent" height="350" width="425"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold;font-size:130%;" &gt;&lt;br /&gt;TINYBOT&lt;/span&gt;&lt;br /&gt;&lt;span style="font-size:85%;"&gt;By Nobunaga Ogee&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;object height="350" width="425"&gt;&lt;param name="movie" value="http://www.youtube.com/v/K17Es4D_kSM"&gt;&lt;param name="wmode" value="transparent"&gt;&lt;embed src="http://www.youtube.com/v/K17Es4D_kSM" type="application/x-shockwave-flash" wmode="transparent" height="350" width="425"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;br /&gt;Each finalist is now invited to visit Sector 7 at 10.00am PDT on Thursday 13th September to demonstrate their transforming avatar in action in front of the following panel of judges:&lt;br /&gt;&lt;ul&gt;&lt;li&gt;&lt;span style="font-weight: bold;font-size:100%;" &gt;DANNYBOY LIGHTFOOT&lt;/span&gt; - &lt;span style="font-size:85%;"&gt;Silverscreen General Manager&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;ul&gt;&lt;li&gt;&lt;span style="font-weight: bold;font-size:100%;" &gt;LIAM KANNO&lt;/span&gt; - &lt;span style="font-size:85%;"&gt;V3 Group CEO, &lt;a href="http://www.thev3group.com/"&gt;www.thev3group.com&lt;/a&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;ul&gt;&lt;li&gt;&lt;span style="font-weight: bold;font-size:100%;" &gt;SACHI VIXEN&lt;/span&gt; - &lt;span style="font-size:85%;"&gt;Adam n Eve Co-founder, &lt;a href="http://www.adam-n-eve.co.uk/"&gt;www.adam-n-eve.co.uk&lt;/a&gt;&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt; &lt;ul&gt;&lt;li&gt;&lt;span style="font-weight: bold;font-size:100%;" &gt;CC CHAPMAN&lt;/span&gt; - &lt;span style="font-size:85%;"&gt;New Media Maven, &lt;a href="http://www.cc-chapman.com/"&gt;www.cc-chapman.com&lt;/a&gt;&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt; &lt;ul&gt;&lt;li&gt;&lt;span style="font-weight: bold;font-size:100%;" &gt;CYBERGRRL OH&lt;/span&gt; - &lt;span style="font-size:85%;"&gt;Reporter, &lt;a href="http://www.slnn.com/"&gt;www.slnn.com&lt;/a&gt;&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;br /&gt;Thanks to everybody who took the time to submit an avatar design, the standard of which was very high across the board.  We'll be announcing the eventual winner of the L$250,000 prize as soon as it is awarded on Thursday.</content><link rel='alternate' type='text/html' href='http://www.theppc.com/silverscreen/2007/09/announcing-transformers-competition.html' title='Announcing the TRANSFORMERS Competition Finalists!'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=442193829692057838&amp;postID=9051576507482076645' title='0 Comments'/><link rel='replies' type='application/atom+xml' href='http://www.theppc.com/silverscreen/atom.xml' title='Post Comments'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/9051576507482076645'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/9051576507482076645'/><author><name>Dannyboy Lightfoot</name><uri>http://www.blogger.com/profile/17537543398097185116</uri><email>noreply@blogger.com</email></author></entry><entry><id>tag:blogger.com,1999:blog-442193829692057838.post-6955431515786876240</id><published>2007-08-05T14:56:00.000-07:00</published><updated>2007-09-07T05:59:53.380-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='News'/><category scheme='http://www.blogger.com/atom/ns#' term='Transformers'/><category scheme='http://www.blogger.com/atom/ns#' term='Competition'/><title type='text'>Create your own Transformer and win L$250,000!</title><content type='html'>Paramount Pictures International (PPI) is inviting residents of Second Life to design and build your own Transformer, for the chance to win L$250,000.&lt;br /&gt;&lt;br /&gt;The competition was inspired by the Paramount movie TRANSFORMERS, which was released worldwide from June 28 and is currently breaking box office records.&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/final-707147.JPG"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/final-707144.JPG" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Aspiring engineers have just four weeks to develop your own 'robot in disguise' using the 3D modelling, design and programming tools built into the Second Life viewer. Entrants are required to send a video clip of your Transformer in action to &lt;a href="mailto:silverscreen@theppc.com"&gt;silverscreen@theppc.com&lt;/a&gt; by 7:00 PM SLT on Friday 7th September.&lt;br /&gt;&lt;br /&gt;On Thursday 13th September a shortlist of entrants will be invited to visit Sector 7 - the official home of TRANSFORMERS in Second Life - to demonstrate their Transformers in front of a panel of judges.&lt;br /&gt;&lt;br /&gt;The creator of the winning avatar will receive the cash prize of L$250,000 (approx. US$1,000), plus the opportunity to see their Transformer showcased alongside the official Bumblebee and Barricade avatars currently available from Sector 7.&lt;br /&gt;&lt;a href="http://www.theppc.com/silverscreen/competitions/transformers"&gt;&lt;br /&gt;FIND OUT MORE ABOUT THE COMPETITION&lt;/a&gt;</content><link rel='alternate' type='text/html' href='http://www.theppc.com/silverscreen/2007/08/create-your-own-transformer-and-win.html' title='Create your own Transformer and win L$250,000!'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=442193829692057838&amp;postID=6955431515786876240' title='0 Comments'/><link rel='replies' type='application/atom+xml' href='http://www.theppc.com/silverscreen/atom.xml' title='Post Comments'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/6955431515786876240'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/6955431515786876240'/><author><name>Dannyboy Lightfoot</name><uri>http://www.blogger.com/profile/17537543398097185116</uri><email>noreply@blogger.com</email></author></entry><entry><id>tag:blogger.com,1999:blog-442193829692057838.post-3106089190372226924</id><published>2007-07-16T11:43:00.000-07:00</published><updated>2007-08-09T10:06:07.124-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='News'/><category scheme='http://www.blogger.com/atom/ns#' term='Transformers'/><title type='text'>Now Available - BARRICADE!</title><content type='html'>&lt;a href="http://www.theppc.com/silverscreen/uploaded_images/Barricade_008-724108.jpg"&gt;&lt;img style="" alt="" src="http://www.theppc.com/silverscreen/uploaded_images/Barricade_008-724103.jpg" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;div&gt;&lt;br /&gt;The official BARRICADE avatar was made available in Sector 7 a few moments ago. Within seconds of a notice going out to the 950-strong group the sim was flooded with fans and fanatics desperate for the Decepticon.&lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.theppc.com/silverscreen/uploaded_images/Barricade---screengrab---01-744237.jpg"&gt;&lt;img style="" alt="" src="http://www.theppc.com/silverscreen/uploaded_images/Barricade---screengrab---01-744222.jpg" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;The identity of the new avatar has been the subject of intense scrutiny since we revealed late last week that we would be releasing a Decepticon. The Official BUMBLEBEE avatar has now been grabbed a total of 5,600 times.&lt;/div&gt;&lt;br /&gt;&lt;div&gt;You can collect both avatars for yourself NOW by visiting the Megatron Hangar in &lt;a href="http://slurl.com/secondlife/Sector7/147/76/163/"&gt;Sector 7&lt;/a&gt;.&lt;/div&gt;</content><link rel='alternate' type='text/html' href='http://www.theppc.com/silverscreen/2007/07/now-available-barricade.html' title='Now Available - BARRICADE!'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=442193829692057838&amp;postID=3106089190372226924' title='0 Comments'/><link rel='replies' type='application/atom+xml' href='http://www.theppc.com/silverscreen/atom.xml' title='Post Comments'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/3106089190372226924'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/3106089190372226924'/><author><name>Dannyboy Lightfoot</name><uri>http://www.blogger.com/profile/17537543398097185116</uri><email>noreply@blogger.com</email></author></entry><entry><id>tag:blogger.com,1999:blog-442193829692057838.post-1865225642258663024</id><published>2007-07-09T09:57:00.000-07:00</published><updated>2007-07-11T04:54:16.076-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Coverage'/><category scheme='http://www.blogger.com/atom/ns#' term='Transformers'/><title type='text'>Notes from SECTOR 7</title><content type='html'>A little bit later than usual (on account of my fleeing London and some serious summer movie madness for seven days of sunshine) here's a round-up of our latest Second Life promotion, for Paramount Pictures' TRANSFORMERS.&lt;br /&gt;&lt;br /&gt;Just for anybody who's coming to it cold, the activity consisted of a live, hour-long Q&amp;A with Michael Bay (Director), Lorenzo di Bonaventura (Producer and members of the cast including Shia LaBeouf, Megan Fox, Josh Duhamel and Tyrese Gibson, launching a dedicated 'Sector 7' sim:&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/qa-722159.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/qa-722155.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Sector 7 has so far received over 12,000 visitors, with an average dwell time of 11 minutes, and the associated Sector 7 group has 700 members and climbing.  The success of the sim is no doubt partly due to the fact that it is absolutely chock full of themed freebies, the coolest of which is undoubtedly this wearable replica avatar of Bumblebee (already grabbed over 3,000 times):&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/Sector-7-Bumblebee-766242.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/Sector-7-Bumblebee-766237.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Each time we take a movie into Second Life we also try to break new ground - for TRANSFORMERS this was to webcast a live video stream of the Q&amp;A to a global audience of web users, via major online partners in each of twelve key markets.  This was achieved working in partnership with Second Life Cable Network (SLCN), who produced the hour-long show and relayed it via Akamai to partner destinations like this one on France's Allocine:&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/allocine-704579.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/allocine-704576.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Other partners involved in the streaming event include &lt;a href="http://uk.movies.ign.com/transformers-second-life-event.html"&gt;IGN&lt;/a&gt; (Global), &lt;a href="http://www.thesun.co.uk/article/0,,2001550000-2007280798,00.html"&gt;The Sun Online&lt;/a&gt; (UK), &lt;a href="http://it.movies.yahoo.com/transformers.html"&gt;Yahoo! Italy&lt;/a&gt;, &lt;a href="http://www.omelete.com.br/cine/100006318/Exclusivo_.aspx"&gt;Omelete&lt;/a&gt; (Brazil) and, using a branded version of our generic event microsite, &lt;a href="http://www.transformers.slcn.tv/msn/"&gt;Prodigy MSN&lt;/a&gt; (Mexico).&lt;br /&gt;&lt;br /&gt;The webcast was drew 37,000 viewers from 85 different countries during the event itself, with a total of 120 GB of data downloaded - we're pretty confident that this is the largest audience ever generated for a live broadcast from within a virtual world. &lt;br /&gt;&lt;br /&gt;The archived version has subsequently generated a further 100,000 views, and we've seen loads of excerpts turning up on Youtube, including this little item, captured and posted by Q&amp;A attendee &lt;a href="http://www.youtube.com/user/Blunty3000"&gt;Blunty 3000&lt;/a&gt; - and already viewed no fewer than 13,000 times - in which Megan Fox offers a verdict on her avatar:&lt;br /&gt;&lt;br /&gt;&lt;object height="350" width="425"&gt;&lt;param name="movie" value="http://www.youtube.com/v/mPRgxTBKmRA"&gt;&lt;param name="wmode" value="transparent"&gt;&lt;embed src="http://www.youtube.com/v/mPRgxTBKmRA" type="application/x-shockwave-flash" wmode="transparent" height="350" width="425"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;br /&gt;The Q&amp;amp;A itself was well subscribed, with 35 journalists from all over the world in attendance, as well as the usual selection of 'local' press.  Paramount's Mexican office generated the pick of the coverage, securing features in two major newspapers with a combined circulation 360,000:&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/trans-mexico-1-711652.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/trans-mexico-1-711640.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/trans-mexico-2-791656.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/trans-mexico-2-791650.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/trans-mexico-3-756430.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/trans-mexico-3-756372.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Other notable reportage includes &lt;a href="mms://195.23.58.155/streamtv/2007/06/17427521.wmv"&gt;an item on Portuguese TV station RTP&lt;/a&gt;, &lt;a href="http://www.mtv.com/movies/news/articles/1563232/story.jhtml"&gt;a great piece on MTV Europe by Shawn Adler&lt;/a&gt;, &lt;a href="http://blog.wired.com/games/2007/06/transformers-in.html"&gt;a blog post on Wired&lt;/a&gt; and &lt;a href="http://www.secondlifeinsider.com/2007/06/23/transformers-movie-q-and-a-in-second-life/"&gt;a typically anarchic write-up on Second Life Insider&lt;/a&gt; (syndicated to MySpace News) by SL machinima mogul &lt;a href="http://moomoney.wordpress.com/"&gt;Moo Money&lt;/a&gt;, in which she covers much of the Q&amp;A (including lamenting our decision not to put her question - "Do you have stairs in your house?" - to Michael Bay).&lt;br /&gt;&lt;br /&gt;All in all  the activity has left a substantial &lt;a href="http://www.google.co.uk/search?hl=en&amp;amp;q=transformers+second+life&amp;btnG=Search&amp;amp;meta="&gt;digital footprint&lt;/a&gt;, and given a home to a fanatical community of TRANSFORMERS fans within Second Life, many of whom are now baying for the release of a second official avatar.  Some have even taken to creating their own, including this outstanding version of Optimus Prime created by one of many visitors to the facility:&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/optimus-av-734789.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/optimus-av-734786.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;To which end, I'm happy to be able to conclude this post by announcing that we will be releasing a second free official avatar within the next seven days.  After all, what's an Autobot supposed to get up to all day without a Decepticon to do battle with?&lt;br /&gt;&lt;br /&gt;As to the identity of the Decepticon in question?  Watch this space :)&lt;span style="font-size:78%;"&gt;&lt;/span&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/optimus-av-734789.jpg"&gt;&lt;br /&gt;&lt;/a&gt;</content><link rel='alternate' type='text/html' href='http://www.theppc.com/silverscreen/2007/07/notes-from-sector-7.html' title='Notes from SECTOR 7'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=442193829692057838&amp;postID=1865225642258663024' title='0 Comments'/><link rel='replies' type='application/atom+xml' href='http://www.theppc.com/silverscreen/atom.xml' title='Post Comments'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/1865225642258663024'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/1865225642258663024'/><author><name>Dannyboy Lightfoot</name><uri>http://www.blogger.com/profile/17537543398097185116</uri><email>noreply@blogger.com</email></author></entry><entry><id>tag:blogger.com,1999:blog-442193829692057838.post-65546390784766711</id><published>2007-06-29T09:30:00.000-07:00</published><updated>2007-07-10T06:09:55.577-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Media'/><category scheme='http://www.blogger.com/atom/ns#' term='Transformers'/><title type='text'>TRANSFORMERS Second Life highlights!</title><content type='html'>&lt;a href="http://www.theppc.com/silverscreen/podcasts/Transformers_Q&amp;amp;A_Highlights_med.zip"&gt;TRANSFORMERS Second life event highlights are available to download here!&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;object height="350" width="425"&gt; &lt;param name="movie" value="http://www.youtube.com/v/4Qd2Xw4TKQ0"&gt;  &lt;embed src="http://www.youtube.com/v/4Qd2Xw4TKQ0" type="application/x-shockwave-flash" autoplay="false" height="350" width="425"&gt;&lt;/embed&gt;  &lt;/object&gt;</content><link rel='alternate' type='text/html' href='http://www.theppc.com/silverscreen/2007/06/transformers-second-life-highlights.html' title='TRANSFORMERS Second Life highlights!'/><link rel='replies' type='application/atom+xml' href='http://www.theppc.com/silverscreen/atom.xml' title='Post Comments'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/65546390784766711'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/65546390784766711'/><author><name>Henry Ryder</name><uri>http://www.blogger.com/profile/05658280995045292130</uri><email>noreply@blogger.com</email></author></entry><entry><id>tag:blogger.com,1999:blog-442193829692057838.post-2917311116700089786</id><published>2007-06-26T09:30:00.000-07:00</published><updated>2007-07-10T06:19:58.767-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Media'/><category scheme='http://www.blogger.com/atom/ns#' term='Transformers'/><title type='text'>TRANSFORMERS Q&amp;A  Written Transcript and Stills</title><content type='html'>&lt;div style="text-align: justify;"&gt;&lt;a style="font-family: verdana;" href="http://www.theppc.com/silverscreen/transcripts/Transformers_Q&amp;A_Event_Transcript.doc"&gt;Download the full written transcript of the Transformers Q&amp;amp;A here!&lt;/a&gt;&lt;br /&gt;&lt;/div&gt;&lt;br /&gt;&lt;div style="text-align: left;"&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/Sector7_4-731247.jpg"&gt;&lt;img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/Sector7_4-731243.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;a style="font-family: verdana;" href="http://www.theppc.com/silverscreen/transcripts/Transformers_Q&amp;A_Event_Stills.zip"&gt;Download  some choice pictures of the Transformers Q&amp;amp;A event here!&lt;/a&gt;&lt;/div&gt;</content><link rel='alternate' type='text/html' href='http://www.theppc.com/silverscreen/2007/06/transformers-q-transcript.html' title='TRANSFORMERS Q&amp;A  Written Transcript and Stills'/><link rel='replies' type='application/atom+xml' href='http://www.theppc.com/silverscreen/atom.xml' title='Post Comments'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/2917311116700089786'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/2917311116700089786'/><author><name>Henry Ryder</name><uri>http://www.blogger.com/profile/05658280995045292130</uri><email>noreply@blogger.com</email></author></entry><entry><id>tag:blogger.com,1999:blog-442193829692057838.post-2562404530801081497</id><published>2007-06-25T08:33:00.000-07:00</published><updated>2007-07-10T06:08:03.541-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Media'/><category scheme='http://www.blogger.com/atom/ns#' term='Transformers'/><title type='text'>TRANSFORMERS Q&amp;A Video Podcast!</title><content type='html'>HOT FROM SECTOR 7 - &lt;a href="http://www.theppc.com/silverscreen/podcasts/Transformers_Q&amp;A_Podcast.mov"&gt;The Transformers Q&amp;amp;A Video - Watch it now right here!&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.theppc.com/silverscreen/podcasts/Transformers_Q&amp;A_Podcast.zip"&gt;The Transformers Q&amp;amp;A Video and Audio Podcasts - Download them now right here!&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/Sector7-717462.jpg"&gt;&lt;img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/Sector7-717458.jpg" alt="" border="0" /&gt;&lt;/a&gt;</content><link rel='alternate' type='text/html' href='http://www.theppc.com/silverscreen/2007/06/transformers-q-video-podcast.html' title='TRANSFORMERS Q&amp;A Video Podcast!'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=442193829692057838&amp;postID=2562404530801081497' title='0 Comments'/><link rel='replies' type='application/atom+xml' href='http://www.theppc.com/silverscreen/atom.xml' title='Post Comments'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/2562404530801081497'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/2562404530801081497'/><author><name>Dannyboy Lightfoot</name><uri>http://www.blogger.com/profile/17537543398097185116</uri><email>noreply@blogger.com</email></author></entry><entry><id>tag:blogger.com,1999:blog-442193829692057838.post-6863406815634330913</id><published>2007-06-22T11:08:00.000-07:00</published><updated>2007-07-10T06:26:23.250-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Media'/><category scheme='http://www.blogger.com/atom/ns#' term='Transformers'/><title type='text'>TRANSFORMERS Q&amp;A Podcast</title><content type='html'>HOT OF THE PRESS - &lt;a href="http://www.theppc.com/silverscreen/podcasts/Transformers_Q&amp;A_Podcast.mp3"&gt;The Transformers Q&amp;amp;A Podcast - Listen to it now right here!&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/Sector-7-Bumblebee-705766.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/Sector-7-Bumblebee-705761.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;And don't forget to check out &lt;a href="http://slurl.com/secondlife/Sector7/147/76/163/"&gt;Sector 7 in Second Life&lt;/a&gt;, if only to collect your OFFICIAL Bumblebee avatar.&lt;br /&gt;&lt;br /&gt;So much to report about everything that went down in Sector 7 today, but not right now.  The bar is calling.  I'll settle for posting some pics of the build hours before it opened, and will be back as soon as the video podcast is available.&lt;br /&gt;&lt;br /&gt;MEGATRON'S HANGAR:&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/Sector-7-Megatron-Hangar-756203.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/Sector-7-Megatron-Hangar-756199.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;THE PROVING LAB:&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/Sector-7-Proving-Lab-702805.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/Sector-7-Proving-Lab-702799.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;THE LIBRARY:&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/Sector-7-Library-729579.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/Sector-7-Library-729573.jpg" alt="" border="0" /&gt;&lt;/a&gt;</content><link rel='alternate' type='text/html' href='http://www.theppc.com/silverscreen/2007/06/transformers-q-podcast.html' title='TRANSFORMERS Q&amp;A Podcast'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=442193829692057838&amp;postID=6863406815634330913' title='0 Comments'/><link rel='replies' type='application/atom+xml' href='http://www.theppc.com/silverscreen/atom.xml' title='Post Comments'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/6863406815634330913'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/6863406815634330913'/><author><name>Dannyboy Lightfoot</name><uri>http://www.blogger.com/profile/17537543398097185116</uri><email>noreply@blogger.com</email></author></entry><entry><id>tag:blogger.com,1999:blog-442193829692057838.post-7544820685509974118</id><published>2007-06-20T17:57:00.000-07:00</published><updated>2007-07-13T02:24:23.879-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Media'/><category scheme='http://www.blogger.com/atom/ns#' term='Transformers'/><title type='text'>TRANSFORMERS Q&amp;A Live Webcast</title><content type='html'>One exciting aspect of the TRANSFORMERS launch event is that SLCN are going to be filming it and streaming it live, in conjunction with some major promotional partners in some of Paramount's key markets.&lt;br /&gt;&lt;br /&gt;I've embedded the test stream here:&lt;br /&gt;&lt;br /&gt;&lt;embed src="http://transformers.slcn.tv/media/slcn_transformers_live.mov"  height="260" width="320" autoplay="false"&gt;&lt;/embed&gt;&lt;br /&gt;&lt;br /&gt;Check back at 5.00pm PDT on Friday to watch it go live.</content><link rel='alternate' type='text/html' href='http://www.theppc.com/silverscreen/2007/06/transformers-q-live-webcast.html' title='TRANSFORMERS Q&amp;A Live Webcast'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=442193829692057838&amp;postID=7544820685509974118' title='0 Comments'/><link rel='replies' type='application/atom+xml' href='http://www.theppc.com/silverscreen/atom.xml' title='Post Comments'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/7544820685509974118'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/7544820685509974118'/><author><name>Dannyboy Lightfoot</name><uri>http://www.blogger.com/profile/17537543398097185116</uri><email>noreply@blogger.com</email></author></entry><entry><id>tag:blogger.com,1999:blog-442193829692057838.post-4232066203982587629</id><published>2007-06-15T18:37:00.000-07:00</published><updated>2007-07-11T01:46:33.595-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='News'/><category scheme='http://www.blogger.com/atom/ns#' term='Transformers'/><title type='text'>More than meets the eye</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/sector7-cropped-714525.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/sector7-cropped-714521.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;HUGELY exciting to be able to publish the first snapshot of one of our largest and most challenging builds to date - Sector 7.&lt;br /&gt;&lt;br /&gt;A sim-wide build, Sector 7 opens to the public at 6pm on June 22nd following a Q&amp;A with the film-makers and cast behind what promises to be one of the biggest movies of 2007 - TRANSFORMERS.&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/1SHT_3HEAD_visual-726140.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/1SHT_3HEAD_visual-725685.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;To find out more about the launch, and for access to a selection of high-quality movie stills and video clips, check out &lt;a href="http://www.theppc.com/silverscreen/epk/transformers/"&gt;the official press release and digital EPK&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/1-scaled-732174.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/1-scaled-732169.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;For my part I was a massive fan of the toys when I was a kid - I owned a couple, watched the cartoons, even wrote a couple of extra episodes of my own - so this is a chance to be involved in meta-marketing yet another movie that's really close to my heart, this time for Paramount.  Even as I type the sim is teeming with some of the rarest talents in the metaverse, working around the clock to bring Michael Bay's phenomenal creation to Second Life.&lt;br /&gt;&lt;br /&gt;In the unlikely event that you haven't a clue what I'm talking about, just watch this...&lt;br /&gt;&lt;br /&gt;&lt;object height="350" width="425"&gt;&lt;param name="movie" value="http://www.youtube.com/v/ZhCtVq5iIa0"&gt;&lt;param name="wmode" value="transparent"&gt;&lt;embed src="http://www.youtube.com/v/ZhCtVq5iIa0" type="application/x-shockwave-flash" wmode="transparent" height="350" width="425"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;br /&gt;...then watch this.&lt;br /&gt;&lt;br /&gt;&lt;object height="350" width="425"&gt;&lt;param name="movie" value="http://www.youtube.com/v/C5DPPqPwxlI"&gt;&lt;param name="wmode" value="transparent"&gt;&lt;embed src="http://www.youtube.com/v/C5DPPqPwxlI" type="application/x-shockwave-flash" wmode="transparent" height="350" width="425"&gt;&lt;/embed&gt;&lt;/object&gt;</content><link rel='alternate' type='text/html' href='http://www.theppc.com/silverscreen/2007/06/welcome-to-sector-7.html' title='More than meets the eye'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=442193829692057838&amp;postID=4232066203982587629' title='0 Comments'/><link rel='replies' type='application/atom+xml' href='http://www.theppc.com/silverscreen/atom.xml' title='Post Comments'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/4232066203982587629'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/4232066203982587629'/><author><name>Dannyboy Lightfoot</name><uri>http://www.blogger.com/profile/17537543398097185116</uri><email>noreply@blogger.com</email></author></entry><entry><id>tag:blogger.com,1999:blog-442193829692057838.post-8572255396654807147</id><published>2007-06-14T07:05:00.001-07:00</published><updated>2007-07-10T06:48:52.129-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Coverage'/><category scheme='http://www.blogger.com/atom/ns#' term='Die Hard'/><title type='text'>Two weeks on...</title><content type='html'>...and Ed Douglas at ComingSoon.net brings us &lt;a href="http://www.comingsoon.net/news/movienews.php?id=20922"&gt;a comprehensive write-up of the Die Hard Q&amp;A&lt;/a&gt;, focusing on the questions and answers likely to be of greatest interest to the broad audience of film-goers and movie fans the site attracts.&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/Untitled-4-737991.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/Untitled-4-737979.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;It's immensely gratifying to see that Ed has managed to take such a substantial and engaging feature away from this event - it reinforces our belief that Second Life's value lies in its viability as a medium for communication and commerce, not as a headline-grabbing end in itself.</content><link rel='alternate' type='text/html' href='http://www.theppc.com/silverscreen/2007/06/two-weeks-on.html' title='Two weeks on...'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=442193829692057838&amp;postID=8572255396654807147' title='0 Comments'/><link rel='replies' type='application/atom+xml' href='http://www.theppc.com/silverscreen/atom.xml' title='Post Comments'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/8572255396654807147'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/8572255396654807147'/><author><name>Dannyboy Lightfoot</name><uri>http://www.blogger.com/profile/17537543398097185116</uri><email>noreply@blogger.com</email></author></entry><entry><id>tag:blogger.com,1999:blog-442193829692057838.post-552190685010787153</id><published>2007-06-10T01:23:00.000-07:00</published><updated>2007-07-10T06:54:01.225-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Coverage'/><category scheme='http://www.blogger.com/atom/ns#' term='Die Hard'/><title type='text'>Mezamashi TV (and much, much more!)</title><content type='html'>Almost ten days on and it's time to post a second DIE HARD buzz report:&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;Mezamashi TV&lt;/span&gt;&lt;br /&gt;In terms of raw media value, this is the pick of the coverage we've received so far - an 8-minute feature for &lt;a href="http://en.wikipedia.org/wiki/Mezamashi_TV"&gt;Mezamashi TV&lt;/a&gt;, one of Japan's leading entertainment shows.  Notwithstanding the language barrier, you can see from the few minutes posted here that they really got into the gonzo spirit of covering a virtual movie junket:&lt;br /&gt;&lt;br /&gt;&lt;span style=";font-family:Arial;font-size:85%;"  &gt;&lt;span style=";font-family:Arial;font-size:10;"  &gt;&lt;object height="350" width="425"&gt;&lt;param name="wmode" value="transparent"&gt;&lt;embed src="http://www.youtube.com/v/UON3x68egnA" type="application/x-shockwave-flash" wmode="transparent" height="350" width="425"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;MTV&lt;/span&gt;&lt;br /&gt;Another keen proponent of the gonzo approach is MTV's LarryCarroll Carnell, rapidly becoming a Silverscreen regular - he attended the 300 Q&amp;A, and came along again for this event.  As well as giving it &lt;a href="http://www.mtv.com/movies/news/articles/1561742/20070605/story.jhtml"&gt;a great write-up on MTV News&lt;/a&gt; (syndicated to &lt;a href="http://www.vh1.com/movies/news/articles/1561742/story.jhtml"&gt;VH1&lt;/a&gt;), Larry also entertained the crowd with his distinctive blend of humorous banter and human pyrotechnics (which is to say, he talked a lot, then wandered to the front of the stage and exploded).&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/534709857_1fa11c928b-782835.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/534709857_1fa11c928b-782833.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;span style="font-size:78%;"&gt;The Silverscreen auditorium moments after LarryCarroll Carnell explodes&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;The Avastar&lt;/span&gt;&lt;br /&gt;Second Life's self-proclaimed tabloid offering, The Avastar is a colourful and well organised weekly PDF chock full of news and views.  With a circulation of 100,000 regular readers across the English and German language versions, &lt;a href="http://www.the-avastar.com/pdfs/2007/TheAvaStar_Issue25.pdf"&gt;front page coverage&lt;/a&gt; is a great result:&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/avastar-724163.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/avastar-724161.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;New World Notes&lt;/span&gt;&lt;br /&gt;Another big 'local' news outlet, New World Notes, &lt;a href="http://nwn.blogs.com/nwn/2007/06/the_reality_of_.html"&gt;wonders aloud what really constitutes an 'appearance' in Second Life&lt;/a&gt;.  I've commented on the post by way of offering my take on an interesting metaversal conundrum.&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;That S'Life&lt;/span&gt;&lt;br /&gt;I also had the opportunity to appear on a special edition of &lt;a style="font-style: italic;" href="http://www.slcn.tv/thats-life"&gt;That S'Life&lt;/a&gt;, a bi-weekly 30-minute show, using a magazine-format to showcase the biggest attractions in Second Life, produced and broadcast live by the Second Life Cable Network (SLCN).  Liam and I walked &lt;span style="font-style: italic;"&gt;That S'Life&lt;/span&gt; presenter Starr Sonic through the Die Hard expo, and talked through some of the logistical challenges associated with the Q&amp;A:&lt;br /&gt;&lt;br /&gt;&lt;object height="350" width="425"&gt;&lt;param name="movie" value="http://www.youtube.com/v/EADk2N0Mbj8"&gt;&lt;param name="wmode" value="transparent"&gt;&lt;embed src="http://www.youtube.com/v/EADk2N0Mbj8" type="application/x-shockwave-flash" wmode="transparent" height="350" width="425"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;br /&gt;SLCN worked with us to facilitate &lt;a href="http://www.slcn.tv/bruce-willis-q-fans-and-press-1jun07"&gt;the live broadcast of the Q&amp;amp;A&lt;/a&gt; itself, and appear well on the way to becoming the key player in this space.  To find out more about them you can check out &lt;a href="http://www.secondlifeinsider.com/2007/06/09/meet-the-gang-the-gang-to-entertain-you/"&gt;this interview with Second Life Insider&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;And much, much more, including...&lt;br /&gt;&lt;/span&gt;&lt;span&gt;As with 300, it's been a joy &lt;/span&gt;&lt;span style="font-weight: bold;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;a href="http://www.interney.net/blogs/hedonismos/2007/06/08/bruce_willis_no_second_life/"&gt;Hedonismos&lt;/a&gt;&lt;br /&gt;&lt;a href="http://www.vmix.com/view.php?id=2482787&amp;amp;type=video"&gt;VMIX&lt;/a&gt;&lt;br /&gt;&lt;a href="http://www.901am.com/2007/die-hard-in-second-life.html"&gt;9:01am&lt;/a&gt;&lt;br /&gt;&lt;a href="http://www.512megas.com/2007/06/09/entrevista-a-bruce-willis-en-second-life/"&gt;512 Megas&lt;/a&gt;&lt;br /&gt;&lt;a href="http://www.moviemarketingmadness.com/blog/2007/05/16/question-bruce-willis-in-second-life/"&gt;Movie Marketing Madness&lt;/a&gt;&lt;br /&gt;&lt;a href="http://www.prweb.com/releases/2007/06/prweb531760.htm"&gt;PRWeb&lt;/a&gt;&lt;br /&gt;&lt;a href="http://www.vtoreality.com/2007/listen-to-bruce-willis-say-a-vatar-and-pronounce-sl-is-a-cool-interview-format/1070/"&gt;Virtual TO Reality&lt;/a&gt;&lt;br /&gt;&lt;a href="http://tv20.wordpress.com/2007/06/07/la-jungla-de-cristal-se-promociona-en-second-life/"&gt;TV 2.0&lt;/a&gt;&lt;br /&gt;&lt;a href="http://scribbleking.typepad.com/live_free_or_die_hard/2007/06/bruce_willis_pr.html"&gt;Scribble King&lt;/a&gt;&lt;br /&gt;&lt;a href="http://secondworld.wordpress.com/2007/06/05/bruce-willis-dans-secondlife-pour-une-interview/"&gt;Second Life Observer&lt;/a&gt;&lt;br /&gt;&lt;a href="http://blog.secondstyle.com/2007/06/yippy-kay-yay.html"&gt;Second Style&lt;/a&gt;&lt;br /&gt;&lt;a href="http://www.geekgirl.com.au/blog/?p=96"&gt;Geek Girl&lt;/a&gt;&lt;br /&gt;&lt;a href="http://snapshots.slbuzz.com/vel-noarlunga/2007/06/03/8332"&gt;SLBuzz&lt;/a&gt;&lt;br /&gt;&lt;a href="http://mundolinden.blogspot.com/2007/06/lanamento-de-duro-de-matar-4.html"&gt;Mundo Linden&lt;/a&gt;&lt;br /&gt;&lt;a href="http://pendejosanonimos.blogspot.com/2007/06/bruce-willis-y-si-segunda-vida.html"&gt;Pendejos anónimos&lt;/a&gt;&lt;br /&gt;&lt;a href="http://theartisticeye.blogspot.com/2007/06/yippy-kai-yeah-second-life.html"&gt;The Artistic Eye&lt;/a&gt;&lt;br /&gt;&lt;a href="http://analutetia.blogspot.com/2007/06/die-hard.html"&gt;Ana Lutetia&lt;/a&gt;&lt;br /&gt;&lt;a href="http://www.smartcompany.com.au/Blog/Wiz-Nordberg/NEW-Wiz-Nordberg070606.html"&gt;Smart Company&lt;/a&gt;&lt;br /&gt;&lt;a href="http://fumi.vox.com/library/post/secondlife.html" title="View fumi’s Blog: ‘fumi's blog’"&gt;fumi's blog&lt;/a&gt;&lt;br /&gt;&lt;a href="http://www.tvblog.jp/tvnet/archives/2007/06/second_lifeseco_060910000001.html"&gt;TVBlog.jp&lt;/a&gt;&lt;br /&gt;&lt;a href="http://tintin76.blogcn.com/diary,5095502.shtml"&gt;Blogcn.com&lt;/a&gt;&lt;br /&gt;&lt;a href="http://www.taringa.net/posts/videos/828508/Bruce-Willis-en-second-life.html"&gt;TARINGA!&lt;/a&gt;&lt;br /&gt;&lt;a href="http://www.metamix.com/236.php"&gt;Metamix&lt;/a&gt;&lt;br /&gt;&lt;a href="http://www.ifmagazine.com/new.asp?article=4555"&gt;iF Magazine&lt;/a&gt;&lt;br /&gt;&lt;a href="http://www.gamealmighty.com/story-individual/story/Yippee_ki_yay_Bruce_Willis_Invades_Second_Life/"&gt;GameAlmighty.com&lt;/a&gt;&lt;br /&gt;&lt;a href="http://secondrussia.com/news/188.html"&gt;Second Russia&lt;/a&gt;</content><link rel='alternate' type='text/html' href='http://www.theppc.com/silverscreen/2007/06/mezamashi-tv-and-much-much-more.html' title='Mezamashi TV (and much, much more!)'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=442193829692057838&amp;postID=552190685010787153' title='0 Comments'/><link rel='replies' type='application/atom+xml' href='http://www.theppc.com/silverscreen/atom.xml' title='Post Comments'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/552190685010787153'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/552190685010787153'/><author><name>Dannyboy Lightfoot</name><uri>http://www.blogger.com/profile/17537543398097185116</uri><email>noreply@blogger.com</email></author></entry><entry><id>tag:blogger.com,1999:blog-442193829692057838.post-5341451555099200441</id><published>2007-06-05T10:09:00.000-07:00</published><updated>2007-07-10T06:59:17.663-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Die Hard'/><category scheme='http://www.blogger.com/atom/ns#' term='Media'/><title type='text'>Event transcript, plus loads of snapshots</title><content type='html'>We now have &lt;a href="http://www.theppc.com/silverscreen/transcripts/Die_Hard_Q&amp;A_Event_Transcript.doc"&gt;an official EVENT TRANSCRIPT, available to download as a Word document&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;We have also posted &lt;a href="http://www.flickr.com/photos/silverscreen/"&gt;some of our favourite EVENT SNAPSHOTS&lt;/a&gt; to Flickr - this is one of them:&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/534614290_6337ea61bd-796175.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/534614290_6337ea61bd-796172.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;If you see one you like and want it at best quality you can request it via &lt;a href="mailto:silverscreen@theppc.com"&gt;silverscreen@theppc.com&lt;/a&gt;.</content><link rel='alternate' type='text/html' href='http://www.theppc.com/silverscreen/2007/06/event-transcript-plus-loads-of.html' title='Event transcript, plus loads of snapshots'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=442193829692057838&amp;postID=5341451555099200441' title='0 Comments'/><link rel='replies' type='application/atom+xml' href='http://www.theppc.com/silverscreen/atom.xml' title='Post Comments'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/5341451555099200441'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/5341451555099200441'/><author><name>Dannyboy Lightfoot</name><uri>http://www.blogger.com/profile/17537543398097185116</uri><email>noreply@blogger.com</email></author></entry><entry><id>tag:blogger.com,1999:blog-442193829692057838.post-2522702752968819603</id><published>2007-06-05T00:06:00.000-07:00</published><updated>2007-07-10T07:02:14.531-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Coverage'/><category scheme='http://www.blogger.com/atom/ns#' term='Die Hard'/><title type='text'>Adding our voice to the conversation...</title><content type='html'>As I prepare to travel back to the UK following last friday's Die Hard launch in Second Life, I though I'd post a round-up of some coverage the event has already received, along with a couple of observations of my own.&lt;br /&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;I have to start with &lt;a href="http://www.dr.dk/tvaindslag/tvaindslag.aframe?progday=lor&amp;progtime=1830"&gt;a news item which ran on Danish national television on Saturday evening&lt;/a&gt;, if only because it sees Bruce giving all of Denmark its very own 'Yippie Kay Ay' (Scroll down to the link reading &lt;span style="font-style: italic;"&gt;Bruce Willis giver pressekonference i cyberspace&lt;/span&gt; to launch the archived clip).&lt;/div&gt;&lt;br /&gt;&lt;div&gt;&lt;a href="http://www.theppc.com/silverscreen/uploaded_images/drdk-798114.jpg"&gt;&lt;img style="" alt="" src="http://www.theppc.com/silverscreen/uploaded_images/drdk-798111.jpg" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;/div&gt;&lt;br /&gt;&lt;div&gt;This is very much a Second Life novelty piece, the kind of high-value free media coverage a lot of brands and corporations are targeting by moving into the virtual space.  Even though this kind of exposure is getting harder to come by, I do think that the 3D web is a vibrant and versatile enough medium to go on making headlines in the way that Web v1 and Web 2.0 have, and I expect there to be a continuing, mainstream interest in new developments and high-profile events in each of these realms.&lt;/div&gt;&lt;div&gt; &lt;/div&gt;&lt;br /&gt;&lt;div&gt;Likewise, &lt;em&gt;20 Minutes&lt;/em&gt;, France's free daily newspaper, has run a fairly light-hearted story both in its printed version &lt;a href="http://www.20minutes.fr/article/161903/20070604-Culture-Bruce-Willis-a-la-conquete-du-virtuel.php"&gt;and here, on the website&lt;/a&gt;.&lt;/div&gt;&lt;br /&gt;&lt;div&gt; &lt;/div&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/20minutes-740545.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/20minutes-740542.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;div&gt; &lt;/div&gt;&lt;br /&gt;&lt;div&gt;The piece is positive overall, although they seem to suggest that Willis's avatar was a poor likeness, and too inanimate.  The (virtual) reality is that this one of the best likenesses I've seen created in Second Life (put together by our resident avatar designers &lt;a href="http://www.adam-n-eve.co.uk/2007/06/02/yippee-ki-yay/"&gt;Sachi Vixen and Damen Gorilla&lt;/a&gt;) and that it featured five custom-created looping avatar animations.  That said, to the uninitiated I can imagine that it looks quite rudimentary, especially when you consider how somebody like Bruce would be rendered for something like the Xbox, or PS3.&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/527068711_1a3aac2070-786302.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/527068711_1a3aac2070-786299.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;span style="font-size:78%;"&gt;Image reproduced from &lt;a href="http://taids.com/"&gt;article on dead pixel life&lt;/a&gt; &lt;/span&gt;&lt;br /&gt;&lt;br /&gt;What you have to keep in mind when assessing anything created in SL is that almost everything you find there is user-generated, and that the design tools built into the SL viewer tend to sacrifice visual sophistication in exchange for accessibility and performance.  I've found myself suggesting more than once over the last few days that the current aesthetics of Second Life will one day come to be regarded in much the same way that we look back at something like Gerry Anderson's &lt;span style="font-style: italic;"&gt;Thunderbirds&lt;/span&gt;.  This feels like a promising analogy, since however dated and rudimentary it appears, &lt;span style="font-style: italic;"&gt;Thunderbirds&lt;/span&gt; is also the irrefutable foundation-stone of so much of what you find in cinemas today, albeit that deluxe CGI has replaced tottering marionettes.&lt;br /&gt;&lt;br /&gt;I can't tell you what the article on Mexico's &lt;a href="http://cinemorelia.blogspot.com/2007/06/bruce-willis-die-hard-4-en-second-life.html"&gt;Supermorelia!com&lt;/a&gt; says - my Spanish isn't good enough, nor, as regards the printed version, is my eyesight.&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/526906310_fb5c0400ea-770630.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/526906310_fb5c0400ea-770622.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;/div&gt;&lt;br /&gt;&lt;div&gt;Another great piece of coverage I want to pick up on, with a very different emphasis, is &lt;a href="http://www.informationweek.com/blog/main/archives/2007/06/die_hard_4_open.html"&gt;Mitch Wagner's write-up on the Information Week blog&lt;/a&gt;.  With more of tech focus, Mitch examines the rationale for the Die Hard activity; that of reaching an influential few rather than the cinema-going many.&lt;br /&gt;&lt;br /&gt;Personally I'm amazed how often I find people decrying SL as a marketing medium on account if the fact that it only has about 500,000 genuinely active residents.  If Web 2.0 has taught us anything it surely is that all 'hits' are not equal, and that marketing is no longer a straight numbers game, but a challenge to communicate with the right audience in the right way, be it five people or five million.&lt;br /&gt;&lt;br /&gt;Next up is UK-based blogger Neville Hobson, with whom we worked on the "300" activity.  He made it along to this event notwithstanding the fact that it was around 2am local time by the time it got fully underway. Neville has posted &lt;a href="http://www.nevillehobson.com/2007/06/03/bruce-willis-a-great-sport-in-second-life/"&gt;a typically exuberant and insightful write-up&lt;/a&gt;, as well as &lt;a href="http://twitter.com/jangles"&gt;twittering some of the Q&amp;A content&lt;/a&gt; and posting &lt;a href="http://www.flickr.com/photos/nevon/sets/72157600005550142/"&gt;a selection of images on Flickr&lt;/a&gt;.  If that isn't 'superwired' I don't know what is.&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/dh4sl-751656.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/dh4sl-751649.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;span style="font-size:78%;"&gt;Reproduced from &lt;a href="http://www.nevillehobson.com/2007/06/03/bruce-willis-a-great-sport-in-second-life/"&gt;a post on NevilleHobson.com&lt;/a&gt;&lt;/span&gt;&lt;br /&gt;&lt;/div&gt;&lt;br /&gt;&lt;div&gt;&lt;/div&gt;In terms of the SL press, first out is &lt;a href="http://www.slnn.com/article/bruce-willis-interview/"&gt;a write-up on Second Life News Network&lt;/a&gt;, who are always quick to turn copy around.  Contrary to what they report in the opening paragraph Bruce had seen his avatar, and had declared himself very happy with the likeness.  I can go on the record that he didn't operate it himself, and that the interview was conducted over the phone.  This was not how the event was initially planned, but it's what needed to happen for it to go ahead, and our own position is that if we can engender real-time interaction between film-makers or talent and a Second Life audience, we can be said to have brought them 'into' the medium in a meaningful sense of the word.&lt;br /&gt;&lt;br /&gt;See also a mixed bag of other write-ups, including &lt;a href="http://blog.wired.com/games/2007/06/die_hard_4_open.html"&gt;Wired Blogs&lt;/a&gt;, &lt;a href="http://aptmarketing.typepad.com/apt_blog/2007/06/second_life_rol.html"&gt;apt blog&lt;/a&gt;, &lt;a href="http://www.vintfalken.com/live-free-or-die-hard-vs-keeping-second-life-safe-together/"&gt;VintFalken.com&lt;/a&gt;, &lt;a href="http://appearancemode.blogspot.com/2007/06/bruce-in-second-life.html"&gt;Appearance Mode&lt;/a&gt;, &lt;a href="http://guillaumedhy.zevillage.org/news/bruce-willis-sur-second-life"&gt;Guillaume in Zevillage&lt;/a&gt;, &lt;a href="http://www.progamenews.com/?p=8362"&gt;Pro Game News&lt;/a&gt;, &lt;a href="http://zabatika.com.ar/2007/06/03/entrevista-a-bruce-willis/"&gt;Zabatika&lt;/a&gt;, &lt;a href="http://taids.com/2007/06/03/bruce-willis-in-second-life/"&gt;Dead Pixel Life&lt;/a&gt;, &lt;a href="http://www.aplink.biz/2007/06/02/die-hard-4-bursts-into-second-life-itsreal/"&gt;AP LINK&lt;/a&gt;, &lt;a href="http://blog.mindblizzard.com/2007/06/die-hard-4.html"&gt;MindBlizzard&lt;/a&gt; and &lt;a href="http://theflack.blogspot.com/2007/06/celluloid-hero.html"&gt;The Flack&lt;/a&gt;.  These typify the many different points of view that tend to spring up around activity like this, and in the end it's this diversity of tone and opinion which makes the conversation so compelling (not to mention the various viral machinima flotsam and jetsam appearing to complement it).&lt;br /&gt;&lt;br /&gt;&lt;object height="350" width="425"&gt;&lt;param name="movie" value="http://www.youtube.com/v/ertD0qVJ4hk"&gt;&lt;param name="wmode" value="transparent"&gt;&lt;embed src="http://www.youtube.com/v/ertD0qVJ4hk" type="application/x-shockwave-flash" wmode="transparent" height="350" width="425"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;br /&gt;Just to add my own 'tuppence worth', for me one of the most interesting aspects of Friday's event was the presence of fans in our invite-only audience, winners of a hugely-subscribed competition which itself increased the traction and 'digital footprint' of this strand of activity.  It was great fun to witness the extent to which their questions - and their unrelenting enthusiasm for Bruce and the Die Hard movies - unlocked a side of 'Bee Dub' we wouldn't necessarily see at a normal press conference.&lt;br /&gt;&lt;br /&gt;I also found it significant that we were able to broadcast the event live on the web and within SL itself (with the help of the &lt;a href="http://www.slcn.tv/"&gt;Second Life Cable Network&lt;/a&gt;), in terms of how this can be used to increase the accessibility of this kind of event, as well as the value.  We've posted &lt;a href="http://www.theppc.com/silverscreen/2007/06/die-hard-q-podcast.html"&gt;a video podcast&lt;/a&gt; of this on the Silverscreen blog, which will aso be playing in-world around the Die Hard expo for its six-week duration.&lt;br /&gt;&lt;br /&gt;That's all for now.  See you on the other side.&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/diehard4-bwillis3_1179272094-744510.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.theppc.com/silverscreen/uploaded_images/diehard4-bwillis3_1179272094-744507.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;div&gt;&lt;/div&gt;</content><link rel='alternate' type='text/html' href='http://www.theppc.com/silverscreen/2007/06/adding-our-voice-to-conversation.html' title='Adding our voice to the conversation...'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=442193829692057838&amp;postID=2522702752968819603' title='0 Comments'/><link rel='replies' type='application/atom+xml' href='http://www.theppc.com/silverscreen/atom.xml' title='Post Comments'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/2522702752968819603'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/2522702752968819603'/><author><name>Dannyboy Lightfoot</name><uri>http://www.blogger.com/profile/17537543398097185116</uri><email>noreply@blogger.com</email></author></entry><entry><id>tag:blogger.com,1999:blog-442193829692057838.post-6226666781560944011</id><published>2007-06-03T18:09:00.000-07:00</published><updated>2007-07-10T07:03:51.388-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Die Hard'/><category scheme='http://www.blogger.com/atom/ns#' term='Media'/><title type='text'>Die Hard Q&amp;A podcasts - *Updated to include VIDEO*</title><content type='html'>&lt;a href="http://www.theppc.com/silverscreen/podcasts/Die_Hard_Q&amp;A_Podcast.mp3"&gt;The Die Hard Q&amp;amp;A AUDIO PODCAST is now available right HERE as a 20MB MP3.&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Also, &lt;a href="http://www.theppc.com/silverscreen/podcasts/Die_Hard_Q&amp;A_Podcast.mov"&gt;check out a VIDEO PODCAST of the whole session, as a 100MB MOV&lt;/a&gt;. This was broadcast live by Second Life Cable Network (SLCN) both in-world and on the web, and was enjoyed by additional members of the press along with a number of Fox execs who wanted to know what the fuss was about.&lt;br /&gt;&lt;br /&gt;We have lots of pictures of the event, and will be posting plenty of them, but here's a personal favourite - Karube Nikolaidis, representing...&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.theppc.com/silverscreen/uploaded_images/Snapshot_012-763756.jpg"&gt;&lt;img style="cursor: pointer;" alt="" src="http://www.theppc.com/silverscreen/uploaded_images/Snapshot_012-763754.jpg" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;(Gotta love the mic. Just in case you don't spot the placard :)</content><link rel='alternate' type='text/html' href='http://www.theppc.com/silverscreen/2007/06/die-hard-q-podcast.html' title='Die Hard Q&amp;A podcasts - *Updated to include VIDEO*'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=442193829692057838&amp;postID=6226666781560944011' title='0 Comments'/><link rel='replies' type='application/atom+xml' href='http://www.theppc.com/silverscreen/atom.xml' title='Post Comments'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/6226666781560944011'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/442193829692057838/posts/default/6226666781560944011'/><author><name>Dannyboy Lightfoot</name><uri>http://www.blogger.com/profile/17537543398097185116</uri><email>noreply@blogger.com</email></author></entry></feed>