PARAMOUNT PICTURES INTERNATIONAL BRINGS TRANSFORMERS TO SECOND LIFE

London, UK, June 22, 2007 - In anticipation of the worldwide release of TRANSFORMERS, Paramount Pictures International will be launching “Sector 7”, an immersive 3-D experience within the fast-growing online community known as Second Life.

A live Q&A with the film’s director, Michael Bay, producer Lorenzo di Bonaventura and the cast from TRANSFORMERS will launch the experience to an invited global audience of press and fans.

In a first for an event of this profile, the Q&A will also be broadcast live as a video stream available for anybody to view both within Second Life and on the web. Following the Q&A “Sector 7” will open to the public, giving each of Second Life’s 7 million residents the opportunity to:

  • Explore the high-security “Sector 7” underground facility featured in the movie.


  • Collect the first of series of official TRANSFORMERS avatars being given away free.


  • Interact with a wealth of rich-media production material including stills and video exclusive.


  • Discover a wide selection of other free avatar accessories, virtual merchandise and give-aways.


    • Paramount Pictures International is working with the creative marketing agency Picture Production Company (PPC) to create the TRANSFORMERS experience within Second Life.

    "Sector 7" opens to the public from 10.00am PDT on Friday 22nd June. Visit it here: http://slurl.com/secondlife/Sector7/147/76/163/


    Download TRANSFORMERS images

    Images are available at www.image.net


    TRAILER DOWNLOADS
    Windows Media Real Media Quicktime
    Low (7.89MB) Low (8.29MB) Low (10.3MB)
    Med (15.9MB) Med (16MB) Med (16.1MB)
    High (24.6MB) High (24.7MB) High (168MB)


    'DESTINY' LINKIN PARK 30" TV SPOT DOWNLOAD
    Quicktime Med (8.12MB)


    'NEW CAR' CLIP DOWNLOAD
    Windows Media Real Media Quicktime
    Low (1.35MB) Low (1.46MB) Low (655 KB)
    Med (3.75MB) Med (4.28MB) Med (2.98MB)
    High (5.81MB) High (6.33MB) High (4.95MB)


    MORE INFORMATION

    Email: dan.light@theppc.com

    Picture Production Company
    91 Berwick St
    Soho
    London W1F 0NE

    Tel: 020 7292 709

    Web: www.theppc.com/silverscreen



    All territories must add locally relevant movie and contact details at the bottom of the press release

    All attendees at the Second Life press conference must view the film beforehand, or will not be permitted to participate. Please ensure attendees do not publish full reviews during the embargo period. Please contact emma_bagshaw@paramount.com to confirm that nominated press will attend a screening. Contact rebecca_mallet@paramount.com if you have any queries.