I See Symbols

Transformers Revenge of the Fallen is now smashing box offices around the world and the film did equally well in PlayStation Home.

The three-week ‘Transformers Quest’ treasure hunt is now over and thousands of Home residents are running around in their limited edition t-shirts or sitting in their apartments admiring their Autobot statues.

For anyone who did not take part, the treasure hunt was based on five flash games, playable through the PS Home browser, which were launched through clues on poster points that went up and down around Home over the three weeks.

A limited edition Transformers T-Shirt was given away as a reward after completion of each game and those who played all five were rewarded with a gigantic Autobots plinth statue for their apartments.

Following the success of the Star Trek Party in Home, a treasure hunt felt the logical next step for our adventures in PlayStation Home. We were amazed by the reception it got in Home and online. According to SCEE the Transformers treasure hunt thread is the longest ever on the Sony EU Home Forum.

For anyone who missed out, the games will still be available in Home cinema until the end of the week so grab that free merch while you can. Or take a look at the below video...

Transforming PlayStation Home

Transformers: Revenge of the Fallen is the latest film to enter PlayStation Home. Once again we are giving away a load of merchandise, only this time you have to earn it :)

Official blurb is below....

June 5th, 2009: To promote the release of TRANSFORMERS: REVENGE OF THE FALLEN, Paramount Pictures International (PPI) and Sony Computer Entertainment Europe (SCEE) today announced the release of a selection of Transformers merchandise, available exclusively through a virtual treasure hunt in Home.  

A variety of T-Shirts and a unique ‘Autobot Trophy’ will be rewarded to residents who embark on the ‘Transformers Quest’.  This activity continues PPI’s commitment to take innovative film marketing within online virtual communities to the next level. TRANSFORMERS: REVENGE OF THE FALLEN, directed by Michael Bay, is due to release internationally on June 24th this year.

Starting today, Home residents can begin the quest by finding the Transformers theatrical poster, placed at a few points throughout the public spaces in Home. Another will succeed this poster and targeting it will launch the first in a series of games that will be released over the coming days and weeks. The completion of each game will deliver a unique voucher code, which can be redeemed for an exclusive piece of Transformers merchandise.  More information about the game can be found on the PlayStation EU Forum.

Home residents can already watch the TRANSFORMERS: REVENGE OF THE FALLEN trailer in the Home Cinema and this treasure hunt will take Transformers to all corners of PlayStation Home.

Both companies are again working with marketing agency, The Picture Production Company (PPC), heavily experienced in film promotion and marketing within virtual worlds and across the wider social web, on strategic direction, original content production and promotion.

Home is a 3D social gaming community that allows PLAYSTATION®3 users to meet, chat, plan, and launch into games together. They can create their own custom avatar, decorate their personal apartment, play mini-games, shop, watch videos and attend special events.

More Than Meets The Eye? 05.06.09