WATCHMEN machinima round-up

In the aftermath of last week's WATCHMEN Q&A, and the subsequent launch of the Rorschach and Nite Owl costumes in the PlayStation store, we've produced these two machinima promos to provide an easy overview of what we've been up to.

The first was put together in-house, and is a longer piece featuring some of the highlights of the half-hour film-maker Q&A we ran with Zack Snyder and Dave Gibbons on Monday February 23rd. This was the first film-maker Q&A to take place in Home, and involved bloggers, journalists and fans from all over the world:



The second piece is a punchier look at the characters costumes we released last Thursday, which are already proving to be a huge hit with Home residents. This was produced for PPC by Annie Ok, turning her hand to some of the first creative machinima to come out of Home after collaborating with us extensively on this campaign:

Rorschach and Nite Owl take up residency in PlayStation Home

Walk, run, dance or bowl as Rorschach or Nite Owl II!!

The first wave of our Watchmen merchandise has been live for a few days now and we expect the apartment furniture to appear in the next week or two. It's all available from the Threads Store for a limited period, and it's free. 

From today, Watchmen will also be taking over the Home cinema. Expect trailers, interviews, webisodes and video footage from The New Frontiersman playing out in 5 screens over the next couple of weeks.

Coverage update

So the event is over but the coverage continues. Here are a few great pieces that have surfaced from a few of the journalists who attended the Q&A on Monday.

Quint from Ain't It Cool has updated his story a number of times and included the live stream and the post event audio stream

YouTube blogger Blunty3000 was our guest from Down Under and News.com.au covered his attendance.

Screenweek from Italy was one of six outlets from Europe.

FHM from Spain was also there to pose questions about a certain actress playing Silk Spectre.

Audio and Screenshots from WATCHMEN Q&A in PlayStation Home

So it was a success and we have the audio and screenshots to prove it. Expect video footage within the next 24 hours. Thanks to all those who took part and all those who watched!

Audio Stream

Audio Download

Screenshots Download

Webcast from the WATCHMEN Q&A in PlayStation Home

As promised, we will be delivering a live stream from the exclusive filmmaker Q&A for WATCHMEN, taking place in PlayStation Home on Monday. From 4pm GMT (11am EST) sharp, Zack Snyder and Dave Gibbons will be taking questions from 10 journalists from around the world on all things WATCHMEN. There is also a chat window where anyone can submit questions they would like to ask the filmmakers, and if we have time we will try our best to put one forward to Zack and Dave.

The live stream is available here to view, alternatively grab the embed code to place on your own website, blog or social network profile. There will also be an edited version of the event available on Tuesday.

Groundbreaking Virtual World Q&A In PlayStation Home For WATCHMEN

So, we hinted at it back in December but today we can now announce our involvement in the first virtual world filmmaker Q&A in PlayStation Home. And it will be happening a week today to promote WATCHMEN. Here is the official release and there will be more information on the live stream coming very soon.

PARAMOUNT ANNOUNCES GROUNDBREAKING VIRTUAL WORLD Q&A IN PLAYSTATION HOME FOR WATCHMEN

 

London, 16 February 2009

At 4pm GMT on 23rd February, Paramount Pictures International (PPI) will be staging the first ever filmmaker Q&A to take place in the groundbreaking new virtual world PlayStation Home, promoting the international release of WATCHMEN on March 6th 2009.

 

An audience of ten guests – made up of journalists, bloggers and fans from around the world – will be given a unique opportunity to put questions to WATCHMEN director Zack Snyder and the graphic novel’s artist Dave Gibbons as part of this ambitious invitation-only event.

 

The event will be streamed live across the Internet, commencing a comprehensive WATCHMEN webcast which will include integrated film footage and a post event edit with coverage of the red carpet at the UK premiere in London’s Leicester Square.

 

The Q&A forms part of a broader initiative promoting WATCHMEN within PlayStation Home.  This comprises opportunities to watch exclusive footage in Home’s cinema, and, from February 27th, to choose from a variety of WATCHMEN virtual merchandise including character costumes, t-shirts and even your very own Doomsday clock, from the Home store.

 

As a first of its kind in PlayStation Home this activity signals PPI’s continuing commitment to innovative and experimental film marketing.  It is being co-ordinated by specialist film marketing agency Picture Production Company and Deluxe Corporation, who previously worked with PPI to give films including IRON MAN and TRANSFORMERS an extra dimension in virtual world Second Life.

 

Heath Tyldesley, Director, Interactive Marketing, Paramount Pictures International, commented: “WATCHMEN’s presence in PlayStation Home is a continuation of our commitment to using cutting edge platforms as media to bring fans and film-makers closer together and create a deeper engagement with movie audiences”.

Download the press release and images here.

Who's watching the Watchmen in PlayStation Home?

So, this morning SCEE announced that all those PS3 owners eager to get their virtual feet into Home can do so from tomorrow.

Within the announcement are a few of the initiatives we have had up our sleeve for Watchmen in Home. We have been busy building T-shirts, avatars and even apartment Doomsday clocks, which will be available from January ahead of a very special event taking place in February.

Here's the official blurb:

Starting with the release of the highly anticipated film, Watchmen, Paramount Pictures International will use PlayStation®Home to promote its latest films. Initially, PlayStation®Home residents will be able to view an exclusive video greeting from Watchmen Director Zack Snyder as well as the latest Watchmen trailer. A selection of virtual Watchmen merchandise e.g. T-Shirts with the smiley face logo, Doomsday clocks and character statues, will also be available in the New Year, ahead of an exclusive Q & A event where cast and filmmakers will meet selected press and competition winners fans within the Watchmen themed environment.

In the meantime, we have added a nice little exclusive introduction from Zack Snyder to the full length trailer already showing in Home. Here is a little video sneak peek of how it looks.

Watchmen kicks off in PlayStation Home

So, we mentioned a few weeks ago that we had been busy getting under the skin of PlayStation Home. It is still in closed beta but we wanted to share a little snippet of what we have up to in there so far....


What better than Zack Snyder's Watchmen, from Paramount Pictures, to be the first movie trailer to screen in PlayStation Home. It went live to co-incide with the trailer launch last week and a steady stream of people have been in there to check it out.

The roll-out of v1.0 in closed beta yesterday signals that open beta is not too far away and we will be poised with more news about our adventures in PlayStation Home. This is not the last time Watchmen will be mentioned.