MAMMA MIA! HERE WE GO AGAIN

Working with UPI we helped plan and produce content for an International competition to find Mamma Mia! Superfans. We filmed and produced a pre-promotional 30” to encourage entry, to win the prize of becoming a dynamo and starring in the relevant territories content spots. The response was huge, with over 8000 entries, and winners spots created for 10 markets for use across TV, Cinema, Social and Online platforms, achieving over 28m content views.

TV:30 PRE-PROMOTE COMPETITION SPOT

TV:60 SWEDEN WINNERS SPOT

TV:30 MALAYSIA WINNERS SPOT

TV:30 NETHERLANDS WINNERS SPOT

The Picture Production Company

The Picture Production Company